Updated Articles and Resources

By Paul Suggett, About.com Guide

Great Advertising Needs Great Clients – Part TWO – Getting (and Keeping) Great Clients, and Ejecting the Bad Ones Created: Wednesday, May 23, 2012 Updated: Wednesday, May 23, 2012
How Do You Get Great Clients? It’s not as easy as you might think. In fact, the relationship between agency and client is not unlike relationships between couples. There are clients and agenc...
Great Advertising Needs Great Clients – Part ONE – Why Creating Great Work Is Only Half The Battle Created: Friday, May 18, 2012 Updated: Friday, May 18, 2012
Some say that these ideas are few and far between, and that advertising is 90% mediocrity and 10% brilliance. But those of us in the industry, on the creative side at least, know that brilliant ide...
10 Articles Aimed Squarely At Advertising Creatives - Advice for copywriters, art directors, designers and web developers. Created: Monday, May 14, 2012 Updated: Monday, May 14, 2012
Whether you’re brand new to the advertising industry, a veteran, or maybe still in college, there is always an opportunity to learn more, and improve yourself. If you’re looking to lear...
Another 5 Creative Exercises – More Problems and Puzzles to Keep Your Mind Sharp Created: Sunday, April 15, 2012 Updated: Monday, May 14, 2012
In a pervious post you were presented with 10 challenges to aid creative thinking. Now, it’s time to up the ante, with some problems that delve a little deeper, take a little more of your tim...
10 Articles To Help Your Advertising Agency Succeed - A Variety of Strategies and Tips To Get You Thinking Created: Monday, May 14, 2012 Updated: Monday, May 14, 2012
To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your t...
Review: The Pitch Episode 2 – Waste Management - SK+G Go Head-To-Head with The Ad Store Created: Sunday, May 06, 2012 Updated: Sunday, May 06, 2012
From the start, this 2nd episode of The Pitch felt very different than the first episode. Being reality TV, you can’t trust what you see; only what you believe. And I believe that some clever...
AMC’s “The Pitch” Episode 1 – The Battle for Subway Created: Sunday, April 29, 2012 Updated: Thursday, May 03, 2012
Riding on the critical success of Mad Men, AMC have mixed up the ever-popular reality TV genre with the gritty world of advertising. In this case, the advertising pitch in a show called “The ...
Milton Glaser: To Inform & Delight (2008) Created: Sunday, April 29, 2012 Updated: Sunday, April 29, 2012
A Documentary Following The Work and Outlook of Milton Glaser
FAIL HARDER - The Power of Failure and the Success It Can Bring. Created: Wednesday, April 25, 2012 Updated: Wednesday, April 25, 2012
FAIL and HARDER. Two words that, when placed together, create an idea much bigger than themselves. These two words are emblazoned on a wall at Wieden & Kennedy’s main office – an image ...
One Quick & Easy Way To Do Better Work – A Tip That Many Great Creatives Have Used Over the Years Created: Friday, April 20, 2012 Updated: Friday, April 20, 2012
There is no shortcut to talent and creativity. While you can always get better, and learn more, you need to have the raw ability to become a success in advertising. But over the years, one thing ha..
Use Opt-In, And Make Your Unsubscribe As Easy As Possible - The Case For Being Pro-Consumer In The Email World Created: Friday, April 20, 2012 Updated: Friday, April 20, 2012
Business owners may be rolling their eyes at this, but it makes good sense. If a customer wants to leave, he or she is going to leave. There’s no getting around it. Now, you have three ways y..
Truth In Advertising – The Silver Bullet That Never Fails To Work Created: Thursday, April 12, 2012 Updated: Thursday, April 12, 2012
IN advertising, a clever image is all well and good, but what’s it saying? Lots of copy is fine, but how do you get people to read it? And continue reading? Sure, celebrity endorsements work,..
Cut The Meetings - Part of the “How to Make Advertising Better” Series Created: Tuesday, April 10, 2012 Updated: Tuesday, April 10, 2012
In the advertising and design industry, meetings are the fleas that come with the dog. Some people like meetings, a lot. Others hate them. Most people simply tolerate them, often hoping for a snack..
Remnant Advertising - A Way to Get Advertising Space at a Huge Discount Created: Saturday, March 31, 2012 Updated: Saturday, March 31, 2012
If you have a very limited budget but want to get your ads seen by as many people as possible, remnant advertising could be the ideal solution for you.
The Top 10 April Fool’s Pranks Pulled by Advertisers – Great Hoaxes From the Archives of Advertising Created: Saturday, March 31, 2012 Updated: Saturday, March 31, 2012
There’s a long history of advertisers and big corporations pulling April Fool’s jokes, and they continue to suck in consumers, readers, viewers, and radio listeners. To celebrate the to..
Stock Photography – What It Is, How To Use It, and When To Avoid It. Created: Thursday, March 29, 2012 Updated: Thursday, March 29, 2012
Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making ..
Giving Constructive Feedback - Part of the “How to Make Advertising Better” Series Created: Wednesday, March 21, 2012 Updated: Wednesday, March 21, 2012
This edition shines the spotlight on something that not only improves the finished work, but the process, the agency morale, and the quality of the thinking involved. And what’s more, it cost..
Will “The Pitch” Finally Bring Real Advertising to the Masses? – New Reality TV Show Puts Advertising in the Spotlight Created: Wednesday, March 21, 2012 Updated: Wednesday, March 21, 2012
The lens of reality TV is focusing on advertising in a new AMC show called “The Pitch.” And although all involved say the connection to Mad Men is purely a coincidence, it seems like a ..
Get To Know, and Use, AIDA: Attention – Interest – Desire – Action Created: Sunday, March 18, 2012 Updated: Sunday, March 18, 2012
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it wi..
How To Write a Direct Mail Letter – Crafting Copy for the Most Important Piece of a Direct Mail Pack Created: Tuesday, March 13, 2012 Updated: Tuesday, March 13, 2012
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. And there’s no better way to engage in conversation than with a letter...
Sir Ridley Scott – A Great Director Who Started in TV Advertising Created: Tuesday, March 06, 2012 Updated: Tuesday, March 06, 2012
Sir Ridley Scott is best known as a movie director, creating some of the powerful and important movies of the last 40 years. They include Blade Runner, Alien, Gladiator, Black Hawk Down and America..
Words For Copywriters – A Collection of Handy Words and Phrases for a Copywriter’s Arsenal Created: Wednesday, February 29, 2012 Updated: Wednesday, February 29, 2012
There will always be a need for carefully crafted, powerful and imaginative copy. And with the right words and phrases, you can help keep that copy alive and kicking. How many of these do you know,..
Banner Blindness – The Problem of Web Banner Invisibility Created: Wednesday, February 29, 2012 Updated: Wednesday, February 29, 2012
Banner blindness (aka ad blindness) happens when web banners go unnoticed on a page, because the reader is subconsciously (or consciously) ignoring them to focus on other content. Despite the many ..
The Elevator Pitch – Selling Your Idea in 60 Seconds or Less Created: Wednesday, February 29, 2012 Updated: Wednesday, February 29, 2012
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for y..
When Taglines Get Lost In Translation – The Funny Outcomes of Poorly Tagline Translation Blunders Created: Tuesday, February 28, 2012 Updated: Tuesday, February 28, 2012
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural refe..
How to Make Your Advertising Personal Video Created: Thursday, November 04, 2010 Updated: Friday, February 24, 2012
Learn how to personalize your advertising in order to appeal to the viewer. This video will show you how to do it.
The 10 Most Powerful Words in Advertising – Discover the 10 Words That Bring You Results Created: Wednesday, February 22, 2012 Updated: Wednesday, February 22, 2012
Advertising has changed a lot of the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; ..
Agencies - Maine to Montana Created: Thursday, August 05, 2004 Updated: Wednesday, February 22, 2012
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Advertising Agencies - International Created: Tuesday, January 04, 2005 Updated: Wednesday, February 22, 2012
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Consumers Love New, Even When It’s Old - Why New Ideas Are Usually Just Old Ones That Have Been Refreshed Created: Wednesday, April 27, 2011 Updated: Wednesday, February 22, 2012
Why consumers will continue to buy new products and services, even when they are just a simple refresh of something old.
Make Money with Google Ads Created: Thursday, February 10, 2011 Updated: Wednesday, February 22, 2012
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
The Advertising Awards That Matter - The Top Six Advertising and Design Awards Created: Friday, August 05, 2011 Updated: Wednesday, February 22, 2012
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.

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