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Paul Suggett

Updated Articles and Resources

By Paul Suggett

    Updated Articles and Resources
    • 10 Awesome Fictional Ads From Movies Created: Friday, July 25, 2014 Updated: Friday, July 25, 2014
      10 of the best fake ads and parody commercials from movies. From Robocop and Batman, to Total Recall and Coming To America, they're unforgettable.
    • The AIDA Marketing Model Created: Wednesday, July 23, 2014 Updated: Wednesday, July 23, 2014
      The term AIDA, and the approach it uses, is attributed to an ad man named E. St. Elmo Lewis. It means Attention, Interest, Desire, Action.
    • Advertising In The 1920s Created: Thursday, July 17, 2014 Updated: Thursday, July 17, 2014
      In a time when international travel happened by ship, and radio was the height of home entertainment, advertising in 1920s America was a very different animal
    • Advertising To The Lizard Brain Created: Wednesday, July 16, 2014 Updated: Wednesday, July 16, 2014
      For both sexes, and all ages, the number one instinct is survival. If you can tap into that part of their lizard brains with your advertising, you’ve got a winner.
    • 10 Unusual Places To Advertise Created: Friday, July 11, 2014 Updated: Monday, July 14, 2014
      Whether you’re in an advertising agency, or you’re someone with a product or service that needs to be promoted, think about these 10 unusual places to put your advertisements.
    • Five Ways To Rethink Your Advertising Budget. Created: Wednesday, July 09, 2014 Updated: Wednesday, July 09, 2014
      Here are FIVE ways to rethink the budget you’ve been given. Remember, your end goal is to get people to notice your advertising,
    • The High Cost of Award Festivals Created: Monday, July 07, 2014 Updated: Monday, July 07, 2014
      ​The awards shows are quite simply a license to print money. But, with the egos in advertising constantly requiring the very best stroking, the awards are not going anywhere.
    • How to Write an Advertorial Created: Sunday, March 17, 2013 Updated: Thursday, July 03, 2014
      If you’re any kind of writer, be it a copywriter, someone in public relations, or a marketing writer, you will be asked to write an advertorial at some point in your career. Advertorials, als...
    • Wii Fit Commercials Spotlight Created: Friday, May 30, 2008 Updated: Thursday, July 03, 2014
      The Wii Fit commercials featuring the song On Board are the hot topic among consumers. Even with high demand, Wii continues to release new ads. This commercial spotlight takes a look at the Wii Fit...
    • 10 Things You Can Do To Help Your Ad Agency Do Better Work. Created: Friday, June 14, 2013 Updated: Tuesday, July 01, 2014
      If you’re a client that regularly deals with an advertising agency, here are 10 tips you should follow to make sure you get the best out of your chosen firm. Remember, you are both in it for ...
    • The 50 Best Advertising Taglines Ever Created: Friday, May 30, 2014 Updated: Sunday, June 29, 2014
      Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.
    • 10 Videos Designed To Go Viral Created: Saturday, June 28, 2014 Updated: Saturday, June 28, 2014
      Here are 10 big viral videos that were intentionally made to go viral. How many of them have you seen before?
    • 10 Surefire Ways To Get Your Website Noticed Created: Saturday, June 28, 2014 Updated: Saturday, June 28, 2014
      Here are 10 ways to get people to not only notice your website, but to ensure they keep on noticing it. Like anything worthwhile, it will take time and effort.
    • 6 Ways Advertising Attracts Men. Created: Tuesday, October 30, 2012 Updated: Friday, June 27, 2014
      Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
    • Loss Leader – Definition Of The Term “Loss Leader” Created: Thursday, September 22, 2011 Updated: Friday, June 27, 2014
      What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
    • Billboard Created: Friday, October 24, 2008 Updated: Friday, June 27, 2014
      The advertising definition for billboard.
    • The Cannes Lions 2014 Grand Prix Winners Created: Thursday, June 26, 2014 Updated: Thursday, June 26, 2014
      From those many entries, which made it to the highest honor? Which campaigns were so good they got everyone in the world talking about them? Here are the 2014 Cannes Lions winners.
    • Endorsement Created: Friday, November 07, 2008 Updated: Thursday, June 26, 2014
      The advertising definition of endorsement.
    • 10 Articles To Help Your Advertising Agency Succeed Created: Monday, May 14, 2012 Updated: Thursday, June 26, 2014
      To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your t...
    • Lies, Lies and Advertising. Created: Tuesday, November 13, 2012 Updated: Wednesday, June 25, 2014
      There is no smoke without fire, and there are clearly many rotten apples that have ruined both professions, in the eyes of the general public anyway. Lawyers are slimy liars who will do anything to...
    • Changing Beliefs Vs. Changing Behaviors Created: Wednesday, February 23, 2011 Updated: Wednesday, June 25, 2014
      Why it's easier to change customer behavior than customer beliefs.
    • Five Reasons to Create an Online Copywriting Portfolio Created: Tuesday, April 28, 2009 Updated: Wednesday, June 25, 2014
      Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you ne...
    • The 10 Most Powerful Words in Advertising Created: Wednesday, February 22, 2012 Updated: Wednesday, June 25, 2014
      Advertising has changed a lot over the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
    • Is It a Good Strategy To Call Out Your Competitors? Created: Sunday, January 22, 2012 Updated: Wednesday, June 25, 2014
      Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy....
    • Headline Created: Tuesday, January 27, 2009 Updated: Monday, June 23, 2014
      The advertising definition of headline.
    • When Taglines Get Lost In Translation Created: Tuesday, February 28, 2012 Updated: Monday, June 23, 2014
      What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
    • What’s In a Name? Created: Friday, August 17, 2012 Updated: Monday, June 23, 2014
      It’s surprising that in an industry that makes its bread and butter with creativity and originality, advertising is home to some of the most boring agency names on the planet. Indeed, it&rsqu...
    • How To Create A Powerful Press Kit Created: Sunday, June 22, 2014 Updated: Sunday, June 22, 2014
      Whether your press kit is for a movie, a musician, an event, a product launch, or even a political campaign, you have the chance to get some great coverage for very little expense.
    • A Profile of Bill Bernbach Created: Tuesday, January 24, 2012 Updated: Saturday, June 21, 2014
      Without doubt, the man who has had the greatest influence on modern day advertising is William
    • New Advertising Trends Created: Thursday, April 15, 2010 Updated: Saturday, June 21, 2014
      As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can...
    • The Creative Department of an Advertising Agency and its Key Players Created: Tuesday, May 10, 2011 Updated: Friday, June 20, 2014
      Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative depar...
    • Stock Photography Created: Thursday, March 29, 2012 Updated: Friday, June 20, 2014
      Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making ...

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