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Paul Suggett

Updated Articles and Resources

By Paul Suggett

    Updated Articles and Resources
    • Advertising Agency Created: Thursday, January 29, 2009 Updated: Wednesday, April 16, 2014
      The advertising definition of an advertising agency.
    • Media Director Career Profile Created: Saturday, July 21, 2007 Updated: Wednesday, April 16, 2014
      Working in the media department may be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
    • The Structure of an Advertising Agency Created: Sunday, March 20, 2011 Updated: Tuesday, April 15, 2014
      A breakdown of the typical structure of an advertising agency" itemprop="description">
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    • How To Come Up With Great Ideas Created: Tuesday, April 15, 2014 Updated: Tuesday, April 15, 2014
      Here are eight ways to generate ideas that you should always have in your back pocket; or better yet, front of mind.
    • Different Types of Advertising Methods Created: Monday, May 09, 2011 Updated: Tuesday, April 15, 2014
      You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about you...
    • How Does an Advertising Agency Work? Created: Saturday, April 12, 2014 Updated: Saturday, April 12, 2014
      A very quick overview of how an agency works, broken down into a few key areas.
    • Speculation: It Can Get You a Job Created: Thursday, May 06, 2004 Updated: Thursday, April 10, 2014
      Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
    • Advertising Agency Copywriter Career Profile Created: Monday, March 24, 2008 Updated: Wednesday, April 09, 2014
      There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career.
    • Advertising’s 2014 April Fools’ Day Created: Tuesday, April 08, 2014 Updated: Tuesday, April 08, 2014
      Today, technology makes it easy to throw a very convincing viral ad or stunt online. Here are the best April Fools’ Day gags of 2014. How many of them did you fall for?
    • Great Icons From The History of Advertising Created: Monday, March 31, 2014 Updated: Monday, March 31, 2014
      It’s every advertising agency’s dream. To create a logo, spokesperson or brand identity that becomes famous around the world. Here are four of the best.
    • Icons From Advertising History Part 4: The Apple Logo Created: Monday, March 31, 2014 Updated: Monday, March 31, 2014
      Almost everyone in every country in the world knows the Apply symbol. But it didn't start out as the simple and elegant logo that some people have tattooed on their bodes.
    • Icons From Advertising History Part 3: The Nike Swoosh Created: Monday, March 31, 2014 Updated: Monday, March 31, 2014
      What did it cost to create such the iconic NIKE SWOOSH logo? How much time, and money? The answer might surprise you.
    • Keurig's New Machines Will Cause a PR Nightmare Created: Wednesday, March 12, 2014 Updated: Tuesday, March 25, 2014
      Keurig is putting DRM into the machines and their own K-Cups. Now you will only be able to use coffee from Green Mountain Coffee Roasters, the parent company of Keurig.
    • Is The Vogue Outrage Really Warranted? Created: Sunday, March 23, 2014 Updated: Sunday, March 23, 2014
      Why is there such outrage over Kim Kardashian and Kanye West appearing on the front cover of Vogue magazine?
    • Will Brands Jump on the Malaysia Airlines Mystery? Created: Wednesday, March 19, 2014 Updated: Wednesday, March 19, 2014
      Whether it’s a terrorist plot, a suicide, alien abduction or natural disaster, lives are at stake. And that makes brand involvement very, very dangerous.
    • Icons From Advertising History Part 2: The Marlboro Man Created: Sunday, March 09, 2014 Updated: Sunday, March 09, 2014
      Perhaps the greatest cigarette icon to come out of the glut of tobacco advertising was the Marlboro Man. Conceived by Leo Burnett, the rugged model of American manliness was born in 1954.
    • What You Need for a Career in Advertising Created: Saturday, March 08, 2014 Updated: Saturday, March 08, 2014
      Here are five things you will need to acquire as you enter a career in advertising. Some of these will take years to get; others, you may get lucky.
    • Five Great Advertising Agency Names Created: Wednesday, February 26, 2014 Updated: Friday, March 07, 2014
      The greatest advertising agencies of our time have comprised of something called “surname soup;" two or more surnames strung together to form a lawyerly moniker.
    • Icons From Advertising History Part 1: Tony the Tiger Created: Thursday, February 27, 2014 Updated: Thursday, February 27, 2014
      Tony the Tiger is still gracing that box of Kellogg’s cereal more than 60 years after his debut in 1951. Find out where he came from, and how he survived so long.
    • How To Get Your First Creative Job in Advertising Created: Wednesday, February 26, 2014 Updated: Wednesday, February 26, 2014
      Breaking into advertising can range from tough, to almost impossible. But if you apply yourself, and sink your teeth into the task, you can do it.
    • How NOT To Write a Creative Brief Created: Tuesday, February 25, 2014 Updated: Tuesday, February 25, 2014
      Here are some common mistakes that account managers, and even account directors, make when preparing a creative brief. Avoid these, and you’re halfway to a great brief.
    • How To Become a Creative Director Created: Thursday, February 20, 2014 Updated: Thursday, February 20, 2014
      The ultimate pot of gold at the end of the rainbow is the creative director role. It takes an incredible amount of hard work, time, and dedication to fill those shoes.
    • The 10 Most Powerful Words in Advertising Created: Wednesday, February 22, 2012 Updated: Friday, February 14, 2014
      Advertising has changed a lot of the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
    • How To Deal With Creative People Created: Tuesday, February 11, 2014 Updated: Tuesday, February 11, 2014
      From account services and production, to senior management and even clients, there are ways you can handle creatives that will get you better results.
    • Movie Review - Filthy Gorgeous: The Bob Guccione Story Created: Monday, February 10, 2014 Updated: Monday, February 10, 2014
      You’ve almost certainly heard of Penthouse magazine. What you may not know is the incredible story behind it, and the man who created an empire – Bob Guccione.
    • Changing Beliefs Vs. Changing Behaviors Created: Wednesday, February 23, 2011 Updated: Wednesday, February 05, 2014
      Why it's easier to change customer behavior than customer beliefs.
    • Super Bowl 2014 Ad Review Created: Monday, February 03, 2014 Updated: Tuesday, February 04, 2014
      With the cost of 30 seconds of airtime soaring to $4 million, this is a huge investment for brands. Let’s take a look at the best, and worst, ads of the 2014 Super Bowl XLVIII.
    • Small Business, Big Game, Super Bowl. Created: Friday, January 31, 2014 Updated: Friday, January 31, 2014
      Software giant Intuit (makers of QuickBooks) decided to spend their Super Bowl budget on someone else. A small business worthy of the airtime, and in need of the publicity.
    • The 2014 Super Bowl Commercial Preview Created: Tuesday, January 21, 2014 Updated: Thursday, January 30, 2014
      A sneak peak at the big brands with ads in the 2014 Super Bowl between the Denver Broncos and the Seattle Seahawks.
    • Dare to Be Different Part Two Created: Thursday, January 30, 2014 Updated: Thursday, January 30, 2014
      Get your client to stand out from the crowd. Show them the bravery, and different ideas, can lead to great success.
    • The Linguistics of Patton Oswalt Created: Thursday, January 30, 2014 Updated: Thursday, January 30, 2014
      Listen to comedian Patton Oswalt. He can make your good copy great, and your great copy world class.
    • Dare to Be Different - Part One Created: Thursday, January 23, 2014 Updated: Thursday, January 23, 2014
      Look at 12 ways you can help your clients think a little differently about their brand, their products and services, and their ad campaigns

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