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Advertising’s Pot Holes and Mine Fields


Advertising isn’t perfect. In fact, it could be argued that it is one of the most frowned-upon of all professions. The reason it gets a bad rep is because it is the perfect storm of: a great deal of wealth; a lot of seemingly shallow people; a focus on profit; selling things people don’t want; making bad products look good. The list is much greater, but those are the key reasons. Advertising employees are often thought of as heartless, soulless, slimy people who care more about money than they do about people. This may apply to 0.1% of the people in it, with most just trying to earn a good living in a fun and engaging profession.

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Advertising Spotlight10

How To Have Great Ideas

Tuesday April 15, 2014


If you've hit a mental roadblock, or are being intimated by the infamous blank page, don't worry. There are always steps you can take to ensure that you will be able to fill that sheet of paper with creativity. Here are 8 tips to get your wheels turning.

How Does An Advertising Agency Work?

Saturday April 12, 2014


For those working in one, it's a very obvious question. But for anyone thinking of a career in advertising, or someone simply speculating on the day-to-day operations of this elusive business, here's a brief run down.

Did You Fall For One Of These Gags?

Tuesday April 8, 2014


April Fools' Day 2014 is behind us now. The results are in, and it looks like Google's Pokemon Challenge was the big winner. But which of these did you fall for?

Great Icons From Advertising

Monday March 31, 2014


Recently, we have been looking at great icons from the history of advertising. Some are mascots or spokesmen, others great logos. But all are impossible to forget. Read about the first four to enter our hall of fame, right here.

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