The movie is called Lemonade. It's about 40 minutes long, and it's a riveting look at what can happen if/when you get laid off from your advertising job. Watch it, it's good.

One of the best creative shops in America, if not the world, is cutting hundreds of jobs. Much like the demise of the great Cliff Freeman & Partners, the announcement could spell very dark days ahead for Goodby, Silverstein & Partners. This is a section from the February 8th announcement Jeff Goodby himself sent to Agency Spy:

"Today, we at Goodby, Silverstein & Partners have begun adjusting the size of our staff in the wake of losing Sprint and parting ways with Hewlett-Packard.  We don't divulge the number of people or the percentage of our staff affected, but it's commensurate with the numbers you'd have for accounts this size."

So, what are the numbers? It's estimated around 200 people will be laid off. That's 200, not 20. I really wish Goodby the best of luck. They do great work and this is a big blow for the ad industry, and the economy of San Francisco. Such a shame.

Here it is. My roundup of the good, the bad and the ugly. Mainly it was the latter, but I did find five spots that were better than average. Do you agree, or disagree? Did I miss something off the list? Let me know.

Not talking about the game here. That was a nailbiter and I loved it. But the ads that were liberally sprinkled through it, how did you feel about those? Everyone has their favorites, it's the main topic of conversation today (besides the actual game itself, and of course, the half-time show with MIA's bird-flipping nonsense). I'll give a roundup of my hits and misses tomorrow, but first, a poll.

UPDATE: The Top 5 Best, and Worst, Super Bowl Ads of 2012.