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Advertising’s Pot Holes and Mine Fields

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Advertising isn’t perfect. In fact, it could be argued that it is one of the most frowned-upon of all professions. The reason it gets a bad rep is because it is the perfect storm of: a great deal of wealth; a lot of seemingly shallow people; a focus on profit; selling things people don’t want; making bad products look good. The list is much greater, but those are the key reasons. Advertising employees are often thought of as heartless, soulless, slimy people who care more about money than they do about people. This may apply to 0.1% of the people in it, with most just trying to earn a good living in a fun and engaging profession.

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Advertising Spotlight10

Are You Making These Rookie Mistakes?

Friday April 18, 2014

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You may have been in the business a few weeks, or a few decades, but mistakes can still be made. Usually, they're the same mistakes being made over and over. See if you are making one of these 7 mistakes on a regular basis.

How To Have Great Ideas

Tuesday April 15, 2014

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If you've hit a mental roadblock, or are being intimated by the infamous blank page, don't worry. There are always steps you can take to ensure that you will be able to fill that sheet of paper with creativity. Here are 8 tips to get your wheels turning.

How Does An Advertising Agency Work?

Saturday April 12, 2014

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For those working in one, it's a very obvious question. But for anyone thinking of a career in advertising, or someone simply speculating on the day-to-day operations of this elusive business, here's a brief run down.

Did You Fall For One Of These Gags?

Tuesday April 8, 2014

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April Fools' Day 2014 is behind us now. The results are in, and it looks like Google's Pokemon Challenge was the big winner. But which of these did you fall for?

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