Viewers have weighed in on their choices. Find out if there was a clear-cut winner and what advertising industry pros have to say about the game in this Super Bowl XLIV Scorecard. Check out the best commercials according to the biggest experts in the advertising industry on their biggest night of the year. Find out which celebrities appeared on the commcercials and which companies fared the best. It's all on the Super Bowl 44 Scorecard.
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The Power of Free Publicity
Get Started With a Press Kit
Create a press kit that will generate buzz and get free media coverage for your company, band or yourself.
Do-It-Yourself PR
Materials Copywriters Should Know How to Write
Copywriters have to know how to write a wide variety of materials. Start with these five advertising mediums.
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Super Bowl XLIV Scorecard
Monday February 8, 2010
Secrets of a Successful Online Press Room
Tuesday June 9, 2009
Companies often neglect one of the easiest vehicles for free publicity: an online newsroom. Building a buzzworthy newsroom on your company website is a key part of managing your own PR campaign.
Make your online press room a leading source of news for journalists. These five tips share the secrets of a successful online press room.
GM Launches Reassurance Campaign
Thursday June 4, 2009
General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After filing Chapter 11 bankruptcy earlier this week, the company is now reorganizing and reassuring.
The new ad campaign includes TV, a new website called GMReinvention.com and social networking through Facebook and Twitter. The one-minute TV commercial uses 80-percent stock footage with a voiceover that says, "Reinvention is the only way we can fix this...and fix it, we will."
Deutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased.
Fast food companies have suffered bad PR. Companies have had their products attributed to people's deaths. Most have overcome the bad press.
The new ad campaign includes TV, a new website called GMReinvention.com and social networking through Facebook and Twitter. The one-minute TV commercial uses 80-percent stock footage with a voiceover that says, "Reinvention is the only way we can fix this...and fix it, we will."
Deutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased.
Fast food companies have suffered bad PR. Companies have had their products attributed to people's deaths. Most have overcome the bad press.
Will GM's reassurance plan help the company get back in a positive light with customers?
How to Create a Flyer
Wednesday June 3, 2009
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
If a flyer won't work for you, there are other types of low-cost methods you can use to advertise your business. Advertising in a bad economy may not seem like a good idea but with research showing your business can benefit and with the limited amount of money you can spend to get a good return, you can advertise through effective mediums without spending a fortune.
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