A Wrinkle in the Botox Ads
Wednesday June 25, 2003
The FDA is demanding Botox ads be yanked from the market. The ads claim Botox is a cosmetic treatment, which the FDA says is untrue. In a FDA warning letter sent to the drug's maker, Allergen, the agency also warned that the ads are misleading and don't reveal the facts or risks associated with Botox treatment.
Comments
I’m dong a research on Botox… what would you say was their marketing strategy?