Do I Look Fat?
Saturday July 5, 2003
Kraft Foods is restructuring its advertising and marketing efforts to promote "appropriate eating behaviors and active lifestyles" for children. There won't be any more posters or product sampling in schools and an advisory council will now pick which foods will be stocked in the vending machines. The new anti-obesity campaign will also focus on improving nutrition labels.
In May, a lawyer filed suit against Kraft's Oreos, calling for a ban on the marketing and sale of the cookies to children. The suit was dropped after the plaintiff said publicity from the lawsuit raised consumer awareness.
In May, a lawyer filed suit against Kraft's Oreos, calling for a ban on the marketing and sale of the cookies to children. The suit was dropped after the plaintiff said publicity from the lawsuit raised consumer awareness.

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