Heineken Shows Heinie to Other Beer Companies

Heineken USA will launch a new commercial today aimed directly at other beer companies. The ad, titled "Rooftop," is set around a rooftop concert complete with blonde triplets, kegs of beer and tattooed men.

Heineken's also doing a good job of driving traffic to its Web site. The "Heineken Headline Hoax" gives you the chance to make your friends the butt (or heinie) of a joke. Select the headline of your choice and your friend is sent a link to a very real looking Web site where they're the star. Example