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From Apryl Duncan, Former About.com Guide to Advertising

Advertisers Stay Even Without John Ritter

Thursday September 25, 2003
Advertisers are sticking with 8 Simple Rules for Dating My Teenage Daughter, despite show star John Ritter passing away. ABC decided to continue the show and advertisers are supporting the network's decision. For now.

Ritter's last three episodes that haven't aired yet are expected to draw a very high number of viewers. Experts predict a drop off in ratings after those shows air.

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