Tip of the Week: Don't Cold Call

Whether you're trying to land a position in an ad agency or gain freelance work, don't call a Creative Director or other manager out of the blue. If you must call on the phone, send a letter beforehand to introduce yourself and the purpose of your writing. Wait a few weeks and then when you call you can refer to the letter and you won't be calling the person without him or her having no clue who you are.