1. Home
  2. Business & Finance
  3. Advertising
Advertising Blog

From Apryl Duncan, Former About.com Guide to Advertising

Unauthorized M. Night Shyamalan Documentary a Publicity Stunt

Monday July 19, 2004
The Sci Fi Channel and NBC Universal admit a three hour program promoted as an unauthorized documentary of director M. Night Shyamalan was really just a publicity stunt to hype the July 30 release of "The Village." Shyamalan was actually a part of the special but says he wasn't involved in the marketing strategy that dubbed it a "disturbing expose" that claimed the director shut down after producers tried to get into the secrets of his personal life.

Comments

No comments yet. Leave a Comment

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Advertising
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Year End Tax Planning

Discover financial planning opportunities with these three tips. More >

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.