50 Cent Enters Celebrity Endorsement Role

Rapper 50 Cent wants you to see a different side of him - the pitchman. Curtis Jackson, 50 Cent's real name, will step away from the microphone and start being the face behind Glacéau Vitaminwater in new ads. The ad campaign will run in men's magazines, on billboards and as bus wraps.

Reebok ads for the Gxt II Cross Trainer featuring 50 cent were just pulled from the air in Britain after complaints that the commercial glorified gun crime. Ads in the U.S. show him with athletes like Philadelphia Eagles quarterback Donovan McNabb, who also stars in Campbell's commercials with both of his parents.

Jackson will also be busy in the coming months as he launches his own brand of watches through Jacob and Company. The timing of 50 Cent's face time also coincides with the release of a book and movie about his life as well as his tour with Eminem kicking off.