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From Apryl Duncan, for About.com

Fabio Promotes Line of Shampoo in Super Bowl Ad

Thursday February 2, 2006
Fabio's promoting his new line of shampoo as he floats down the canals of Venice in a gondola. The gondola goes under a bridge and when it comes out, Fabio is a 90-year-old man.

Would you guess you were watching a commercial for Nationwide Insurance? The insurance company is making its Super Bowl debut with the ad, continuing its Life Comes at You Fast campaign. More on Nationwide's Ad:

Look for the Nationwide commercial during the third quarter. The spot will also be available on the company's Web site after the game. Nationwide has also purchased two ads sans Fabio during the pre-game show.

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