American Express and the Two-Minute Oscar Ad
Monday March 6, 2006
American Express kicked off another "My Life. My Card." commercial during the Oscars. The two-minute short film featured director M. Night Shyamalan and how he sees the world through his eyes.
A woman with a solemn look on her face looks at her husband as he chokes, a baby carriage passes by Shyamalan's table without being pushed and Shyamalan watches a conversation with a woman who seems to be talking normally until an evil tongue and hiss escapes her. Shyamalan's voiceover says, "My life is about finding time to dream. That's why my card is American Express."
This ad is intriguing because you're wondering what this commercial is building up to. You really have to know who Shyamalan is to get the point of this commercial in the end. Shyamalan usually makes cameo appearances in his films but if you don't know who he is, the two minute film loses the potential customer. American Express scheduled this ad's debut well, though, using the air time in the Oscars.
- Watch the Commercial: M. Night Shyamalan's World
- Publicity Stunt: Unauthorized M. Night Shyamalan Documentary
- ABC's Oscar Ad Rate: Oscar Pulls in Big Price Tag
A woman with a solemn look on her face looks at her husband as he chokes, a baby carriage passes by Shyamalan's table without being pushed and Shyamalan watches a conversation with a woman who seems to be talking normally until an evil tongue and hiss escapes her. Shyamalan's voiceover says, "My life is about finding time to dream. That's why my card is American Express."
This ad is intriguing because you're wondering what this commercial is building up to. You really have to know who Shyamalan is to get the point of this commercial in the end. Shyamalan usually makes cameo appearances in his films but if you don't know who he is, the two minute film loses the potential customer. American Express scheduled this ad's debut well, though, using the air time in the Oscars.
Comments
It’s a fantastic commercial, no question. I think the production value of the commercial, combined with the fact that Shyamalan’s work isn’t mentioned, incites the customer to find out more. Who is this guy? American Express doesn’t fool around, so he must be fairly important.