Brochure Basics
Friday March 31, 2006
Create a brochure you can use for years to come. These primers will help get you started:
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Comments
I think the 3 key tips from these articles are:
1) The cover. If it is interesting then customers will pick it up. If they pick it up, you have engaged them, they are interacting with your product and you are half way there!
2) Calls to action. These work well in all forms of advertising but particularly brochures. You don’t want to just inform your customer - you want to persuade them to do something! Don’t just use “Buy now …”. Try getting them a step closer with “Get your free …”, “Call us …” or “Visit our website …” are good examples.
3) Knowing the function. Is it supplementary to other information or is it the first time the customer has heard about something? The other dimension around the purpose of your brochure (in addition to ‘where’ it is being used) is to consider your product or industry. For example, if it is a new service (not currently offered in the marketplace) you may want to place emphasis on educating the customer.
Alec
Director
DesignBay