Marketers Find Success with 100 Calorie Packs

Marketers are cashing in and health-conscious people are eating them up. The 100-calorie snack packs are a hit among consumers.

Kraft began selling 100-calorie packs of Oreos, Chips Ahoy and Nabisco crackers in 2005 and has already seen $100 million in sales. Kraft is expanding the packs to include Ritz Chips and Wheat Thins.

• Anti-Obesity Campaign: Kraft Re-Evaluates Advertising to Children
• Regaining Consumers: Coke Buys New Ads for the New Year
• New Flavors, Same Brands: Attack of the Flavored Soft Drinks

More on Marketers Using 100 as a Magic Number:
Other marketers getting in on the low-cal snack pack game include General Mills with its 100-calorie Pop Secret popcorn. Frito-Lay is now offering 100-calorie Doritos and Cheetos Mini Bites. Yoplait has 100-calorie Light Thick and Creamy Yogurt. Coke's launching small 100-calorie cans of Coca-Cola, Cherry Coke and Sprite.