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From Apryl Duncan, for About.com

Apple Launches iPhone Campaign During Oscars

Tuesday February 27, 2007
Apple's June release of the iPhone made a big debut during the Oscars. The first commercial of the campaign featured clips of more than 30 actors saying, "Hello." The clips used are from TV shows and movies. Some of the actors included in the ad are Lucille Ball, Steve McQueen, Michael J. Fox, Sarah Jessica Parker and Samuel L. Jackson. Even Betty Rubble and Mr. Incredible appeared in the commercial.

More on the iPhone Commercial:

After the "Hello" montage, you see the iPhone, then "Coming in June" and the Apple logo. Interestingly enough, though, the product is never mentioned by name.
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