BP Ad Campaign 'A Little Better'

What do you expect from your gas station? BP says customers have "very low expectations" and that's why the company launched its "A Little Better" ad campaign.

• Press Release: New BP Ad Campaign
• Helios Power: BP's A Little Better Site

BP's ad campaign features cartoon characters in national TV and radio commercials, plus on-site advertising at approximately 11,500 BP locations. The campaign also includes a special Web site where you can watch the commercials, play an online game and win prizes like a Ford Edge.

More on the Campaign:

Helios Power is designed to increase customer awareness for BP as a cleaner and friendlier choice than its competitors. The company wants customers to see the difference from the cleaner restrooms all the way down to the shopping bags made of recycled materials.