Geico Hires Flintstones, Hillbillies and Cabbage Patch Kids
Wednesday August 29, 2007
Geico is debuting three new commercials featuring icons from the past and they're not starring the popular cavemen. The Flintstones, The Beverly Hillbillies and Cabbage Patch Kids will be outed as having Geico insurance.
More on Geico's New Commercials:
Fictional Ben Winkler from the Cabbage Patch Kids stars in another version. As a child star, Winkler had it all but when he grew up, he dropped out of sight. Then he switched to Geico and landed a starring role on a reality TV dance show.
Jed Clampett, of The Beverly Hillbillies, struck gold by switching to Geico. He saved money and was able to move his family to Beverly Hills.
The Martin Agency of Richmond, Virginia, created the new spots. Spending for the latest group of ads wasn't disclosed but Geico has already spent $140 million on advertising between January and June 2007, according to Nielsen Monitor-Plus. Last year Geico spent $558 million in advertising.
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More on Geico's New Commercials:
Fictional Ben Winkler from the Cabbage Patch Kids stars in another version. As a child star, Winkler had it all but when he grew up, he dropped out of sight. Then he switched to Geico and landed a starring role on a reality TV dance show.
Jed Clampett, of The Beverly Hillbillies, struck gold by switching to Geico. He saved money and was able to move his family to Beverly Hills.
The Martin Agency of Richmond, Virginia, created the new spots. Spending for the latest group of ads wasn't disclosed but Geico has already spent $140 million on advertising between January and June 2007, according to Nielsen Monitor-Plus. Last year Geico spent $558 million in advertising.