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From Apryl Duncan, Former About.com Guide to Advertising

Billboard Tells People, "Life Is Short, Have an Affair"

Wednesday October 10, 2007
A controversial billboard in California tells people, "Life is Short, Have an Affair." The billboard advertises the site AshleyMadison.com. The controversy has sparked protests and garnered a lot of media attention. Like it or not, the buzz has given the site the type of exposure you can't buy, reaching people thousands of miles away from where the billboard was placed.

More on the Billboard:

The Web site works like an Internet dating company, except the people who are visiting the site are in a relationship and want to connect with others to have an affair. The FAQs section says there are also single members who "wish to meet attached people for various reasons."

A group of protesters stood below the billboard in West Hollywood, wanting the company to take it down. They say the billboard promotes adultery and is immoral.

The group has had previous success at having controversial billboards taken down. However, Ashley Madison Agency founder Darren Morgenstern says the billboard will stay and told KABC Los Angeles that "people who are going to stray are going to do it anyway, no matter what, with or without us."

The home page of the Canadian-based company claims there are over 1,515,000 registered members. The Web site's tag line is "When Monogamy Meets Monotony."
What's your opinion? Should the billboard be taken down?
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