1. Home
  2. Business & Finance
  3. Advertising
Advertising Blog

FromApryl Duncan, Former About.com Guide to Advertising

Pizza Hut or Pasta Hut?

Friday April 18, 2008
Pizza Hut's debut of Tuscani Pastas to its menu has left consumers with brand confusion. The nation's largest pizza chain has launched a major ad campaign that says the pasta's so good the company's changing its name. Commercials hit the air showing the Pizza Hut logo changing into the Pasta Hut logo with the tag line, "Pasta so good we changed our name to Pasta Hut!" An Email campaign also hit inboxes with the subject line: "Pizza Hut is now Pasta Hut!" Pizza Hut claims the rebranding was just an April Fool's Day joke to grab the attention of its consumers for its new menu items.

But the Dallas Morning News reports the company's changing the logo on its Dallas North Tollway headquarters to the Pasta Hut logo for about a month. Ads continue to air showing the Pasta Hut logo fading into the Pizza Hut logo at the end of the commercials.

Some consumers have laughed off the chain's attempt at an April Fool's joke. Others have posted messages in forums bashing the name change campaign while others believe Pizza Hut really has changed its name permanently.

Now it's your turn to chime in on the Pasta Hut commercials. What do you think of the idea behind this campaign?
Explore Advertising
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Learn to Save

Stop living from paycheck to paycheck and help ensure a comfortable future. More >

  1. Home
  2. Business & Finance
  3. Advertising

©2010 About.com, a part of The New York Times Company.

All rights reserved.