Pizza Hut or Pasta Hut?
Friday April 18, 2008
Pizza Hut's debut of Tuscani Pastas to its menu has left consumers with brand confusion. The nation's largest pizza chain has launched a major ad campaign that says the pasta's so good the company's changing its name.
But the Dallas Morning News reports the company's changing the logo on its Dallas North Tollway headquarters to the Pasta Hut logo for about a month. Ads continue to air showing the Pasta Hut logo fading into the Pizza Hut logo at the end of the commercials.
Some consumers have laughed off the chain's attempt at an April Fool's joke. Others have posted messages in forums bashing the name change campaign while others believe Pizza Hut really has changed its name permanently.
Now it's your turn to chime in on the Pasta Hut commercials. What do you think of the idea behind this campaign?
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But the Dallas Morning News reports the company's changing the logo on its Dallas North Tollway headquarters to the Pasta Hut logo for about a month. Ads continue to air showing the Pasta Hut logo fading into the Pizza Hut logo at the end of the commercials.
Some consumers have laughed off the chain's attempt at an April Fool's joke. Others have posted messages in forums bashing the name change campaign while others believe Pizza Hut really has changed its name permanently.
Now it's your turn to chime in on the Pasta Hut commercials. What do you think of the idea behind this campaign?
