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FromApryl Duncan, Former About.com Guide to Advertising

Obama Spends Most of $3.5 Million Ad Budget Online

Monday June 2, 2008
Presidential candidate Barack Obama has spent almost $3.5 million in online advertising this year. More than $2.8 million of the estimated $3.47 million spent went to advertise through Google. Obama for America filed the report with the Federal Election Commission. The itemized info tracks ad campaign spending from January through April 2008.

Details show the Obama camp spent $640,000 in January on online advertising, $1.9 million in February, $888,000 in March and $234,000 in April. Other media buys went to Web sites like Politico for $36,000, CNN.com for $24,000 and Gothamist for $2,800.
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