Another Snickers Ad Pulled Over Anti-Gay Complaints

A Snickers commercial starring Mr. T has been pulled in the U.K. In the commercial, Mr. T shoots Snickers bars at a speed walker in the "Get Some Nuts" ad campaign.

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  Is the Campaign Offensive?
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  Mr. T Vs. Speed Walker
• Snickers in Super Bowl XLI:
  Kissing Guys Ad Yanked

Complaints were filed over the Omnicom AMV BBDO London-created ad, calling Mr. T's actions homophobic and the Human Rights Campaign Foundation began talks with the candy bar manufacturer. Mars issued this statement about the Snickers brand commercial, saying, "This ad is the second in a series of U.K. Snickers ads featuring Mr. T which are meant to be fun and which have been positively received in the U.K. However, we understand that humor is highly subjective, and it is never our intention to cause offense. Accordingly, we have pulled the Mr. T Speedwalker ad globally.

It was just last year that another Snickers ad faced controversy. During Super Bowl XLI, two mechanics accidentally kissed and had to do something "manly" to make up for it. The Gay and Lesbian Alliance Against Defamation (GLAAD) and the Human Rights Campaign complained about that commercial and it was pulled from TV and the Internet.

Vote in the Poll: Is the Snickers Get Some Nuts Campaign Offensive?

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