GM Launches Reassurance Campaign
Thursday June 4, 2009
General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After filing Chapter 11 bankruptcy earlier this week, the company is now reorganizing and reassuring.
The new ad campaign includes TV, a new website called GMReinvention.com and social networking through Facebook and Twitter. The one-minute TV commercial uses 80-percent stock footage with a voiceover that says, "Reinvention is the only way we can fix this...and fix it, we will."
Deutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased.
Fast food companies have suffered bad PR. Companies have had their products attributed to people's deaths. Most have overcome the bad press.
The new ad campaign includes TV, a new website called GMReinvention.com and social networking through Facebook and Twitter. The one-minute TV commercial uses 80-percent stock footage with a voiceover that says, "Reinvention is the only way we can fix this...and fix it, we will."
Deutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased.
Fast food companies have suffered bad PR. Companies have had their products attributed to people's deaths. Most have overcome the bad press.
Will GM's reassurance plan help the company get back in a positive light with customers?