General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After filing Chapter 11 bankruptcy earlier this week, the company is now reorganizing and reassuring.
The new ad campaign includes TV, a new website called GMReinvention.com and social networking through Facebook and Twitter. The one-minute TV commercial uses 80-percent stock footage with a voiceover that says, "Reinvention is the only way we can fix this...and fix it, we will."
Deutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased.
Fast food companies have suffered bad PR. Companies have had their products attributed to people's deaths. Most have overcome the bad press.
The new ad campaign includes TV, a new website called GMReinvention.com and social networking through Facebook and Twitter. The one-minute TV commercial uses 80-percent stock footage with a voiceover that says, "Reinvention is the only way we can fix this...and fix it, we will."
Deutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased.
Fast food companies have suffered bad PR. Companies have had their products attributed to people's deaths. Most have overcome the bad press.
Will GM's reassurance plan help the company get back in a positive light with customers?
McCann’s 2nd BIG LAYOFF….coming JUNE 11th 2009
McCann San Francisco will be laying off more than half of their San Francisco office on June 11th. With little to no work left after repeated senior management blunders and failed pitch after failed pitch it is finally time to face the facts….. LAYOFFS
The layoff list has already been created and the exact number will be found out on the 11th.
Details of the Seattle office’s layoffs this week are trickling in. Sad times for the overwork and dedicated employees who followed their leaders into a massacre.
Wish you all a speedy recovery from this mess.