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Paul Suggett

Money Isn't Everything

By February 17, 2013

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I get asked often about budgets and expectations. "The client gave us a rotten budget, there's no way we can do anything with that!" To everyone who complains like this, be it in person, through emails or instant messages, I have only one reply - budget does not dictate quality. If you think big budgets = great ads, think again. And likewise, small budgets do not equate to poor ads. In fact, I usually find the reverse to be true. Big, expensive ads are all show and no content. Ads without money, they have to work a lot harder. So, next time you get a small budget, don't be small-minded about it. Think big, not big money.

Comments
April 9, 2013 at 4:11 pm
(1) http://www.godsmack.groundctrl.net/ says:

Way cool! Some extremely valid points! I appreciate you penning this
post plus the rest of the website is also really good.

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