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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

The Colonel Gets a Makeover

Thursday April 28, 2005
KFC is testing a new concept with a major update. Concept stores are going hip with new furniture, including ottomans for your feet, a jukebox that's always on and even a big Kentucky Fried Chicken sign instead of the current KFC signs. About 50 stores will be tested with the new look for about a year before execs decide if all stores will make the change.

Execs also say the fast food chain is going back to its roots but with a fresher outlook. Other changes include new food like chicken with mashed potatoes and corn in a bowl. The Colonel himself will also get a makeover, ditching the white suit for a red apron and a facelift to make him look younger.

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