DMA Supports Do Not Call List
Monday June 30, 2003
The Federal Trade Commission's new rules for telemarketers are causing quite a controversy. Americans are flocking to the National Do Not Call Registry to register their phone number. Beginning in ... Read More
Mitsubishi Ditches Younger Buyers, Wants Older Consumers
Saturday June 28, 2003
Just as General Motors has decided to change its image to appeal to a younger demographic, Mitsubishi is restructuring its ad campaign to get the older car buyers back. Those ... Read More
Cashing in on Lara Croft
Friday June 27, 2003
The anticipated Lara Croft sequel has advertisers whipping out weapons of their own: ad dollars. AT&T Wireless joined in a promotional deal that will allow customers to download "Lara Croft ... Read More
GM to Drop Model Names to Appeal to Younger Demographic
Friday June 27, 2003
Say goodbye to the Grand Am, Cavalier, Tracker, S10, Seville and some of the other model names you're used to. General Motors is ditching the names over the next three ... Read More
Judge Raises the Stakes
Thursday June 26, 2003
New York Supreme Court Justice Walter Tolub says Spike Lee will have to post an additional $2 million bond to cover Viacom's losses if he wants to continue his lawsuit. ... Read More
Dunkin' Donuts Opens 100th Store in Joint Venture
Thursday June 26, 2003
Dunkin' Donuts Inc. and Stop and Shop Supermarket Co. opened the 100th full-service store within the Stop & Shop Supermarket in Framingham, MA, today. The concept was tested in three ... Read More
A Wrinkle in the Botox Ads
Wednesday June 25, 2003
The FDA is demanding Botox ads be yanked from the market. The ads claim Botox is a cosmetic treatment, which the FDA says is untrue. In a FDA warning letter ... Read More
Viacom Has a Spike on Its Side
Tuesday June 24, 2003
Spike Jones, Jr., has entered the controversy surrounding SpikeTV. But he's not on Spike Lee's side. He's ready to testify on behalf of Viacom. Jones, the son of the famous ... Read More
Regal Refuses to Run Lara Croft Sequel
Monday June 23, 2003
Regal Entertainment Group is refusing to run "Lara Croft Tomb Raider: Cradle of Life" from Paramount Pictures. The issue stems from a Lara Croft lobby sign promoting a Jeep Wrangler ... Read More
Useless But Fun Advertising Trivia
Saturday June 21, 2003
Which company has a new slogan? Who's the first candidate to buy ad time for the 2004 presidential campaign? Take the latest advertising trivia challenge and test your ad knowledege.
Cannes Judging Controversy
Friday June 20, 2003
Judging the 50th Annual Cannes Lions Advertising Festival didn't go as smoothly as in previous years. An international jury had to revoke a top award after the entry was disqualified. ... Read More
Nextel Takes Over Winston Sponsorship
Thursday June 19, 2003
R.J. Reynolds Tobacco will give up the NASCAR sponsorship its held for over thirty years. Nextel will take over the sponsorship, turning the Winston Cup into the Nextel Cup beginning ... Read More
P. Diddy to Join Forces with Lincoln
Wednesday June 18, 2003
Sean "P. Diddy" Combs is teaming up with Lincoln to launch a new line of customized Navigators. Only 100 of the SUVs will be sold at a cost of $85,000, ... Read More
Spike Spikes SpikeTV
Tuesday June 17, 2003
Spike Lee won a temporary injunction blocking Viacom from renaming "The New TNN" to "SpikeTV." In an appeals court Tuesday, Viacom estimated its losses at $16.8 million since Lee filed ... Read More