You know a newsletter can help. But you don't know where to start. Newsletters help keep you on the top of your customer's mind. Jumpstart your newsletter with these simple ... Read More

Today's tip is especially true for the countless freelancers out there. Know what time of day you're at your creative best so you can get the most out of your ... Read More

All too often, industry pros see individuals who don't know the difference between advertising and PR. Whether you're a newcomer to these fields or want to handle your own advertising ... Read More

Dissection isn't just limited to frogs in biology labs. From Monday January 26, 2004's Tip of the Day, you learned to get your hands on a variety of materials ... Read More

Ready for the big game? Advertisers are. The advertising pre-game continues to help prep for Super Bowl XXXVIII. Take a look at ad trends, newcomers and their plans to get ... Read More

Many people just starting out in the advertising industry want to know how they can hone their craft and learn more. One of the easiest, yet most effective, ways to ... Read More

The anti-spam law went into effect January 1 but the biggest companies feeling the effects are the ones who weren't technically sending spam. The new rules have sent legit companies ... Read More

Potential customers will see your headline first. Grab their attention and don't let go. For some, creating a headline is harder than writing the actual ad. Spend a lot of ... Read More

Advertising is a form of commercial speech but you have to be very aware of the products/services you are advertising. Materials must not be misleading, advertise an illegal product, among ... Read More

Is there an ocean on Mars? If NASA finds conclusive evidence that there is or used to be an ocean on Mars, Long John Silver's will give everyone in the ... Read More

Pizza Hut is getting ready for the Super Bowl with a $50 million game plan. The company is introducing a new pizza called the 4forAll, four 6x6 square pizza for ... Read More

Want to make your resume stand out in a crowd of cover letters and fancy paper? Put your resume on DVD or CD. With just a little bit of extra ... Read More

When it comes to advertising, what can you expect to see in this year's Super Bowl? Get a pre-game rundown on who's advertising, how much they're paying and a glimpse ... Read More

Apple and Pepsi are giving away 100 million free song downloads and they're taking their promotion to the Super Bowl. Pepsi has purchased three minutes of advertising in Super Bowl ... Read More

Do your ads speak to your customer or at them? Put the you back in advertising with materials that talk directly to the customer. First person is just one of ... Read More

CBS rejected a :30 anti-Bush spot to air during the Super Bowl. The network cited its policy not to air issue ads as the cause. MoveOn, the company who held ... Read More

Kobe Bryant has lost another endorsement deal. McDonald's chose not to renew Bryant's three year contract, which expired December 31. A spokesperson for McDonald's did not want to comment on ... Read More

Only a few ad slots are available for Super Bowl XXXVIII. As of this writing, 54 in-game spots have been sold and only a few are left. Anheuser-Busch, Frito-Lay, Pepsi and ... Read More

Research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse. Point of Purchase materials can ... Read More

You know your industry. Whether you sell furniture, gifts, plants or even cleaning supplies, there's a market for your knowledge. Publishing E-books allows you to offer this information on your ... Read More

If you want to play in the Super Bowl ad game you're going to have to pay - big time. Ads to air during Super Bowl XXXVIII are pulling in ... Read More

If you want exposure on television and in print, you must always remember to release newsworthy information. If you've been selling the same product for the past six years, that's ... Read More

Think you have what it takes to write and direct your own commercial? USAToday.com is looking for "Super" ads from people just like you.

How busy is your company? PR pros can handle your media relations, develop a PR strategy and help write press releases about your products, services, employees and other important announcements. ... Read More

Office supplies store Staples will suit up and play in its first Super Bowl. Staples will spend $2.3 million, about five percent of the company's entire advertising budget, on one ... Read More

Building your brand is essential to your company's long-term success. One of the ways to begin building your brand is to target your audience. Know who's buying your product and ... Read More

Want to get the most out of your brainstorming sessions? Lay a few ground rules and you'll have more ideas to play with for your ad campaign. Rules such as ... Read More

Can it be done? Of course. Are you willing to put yourself out there on the line? Work hard? Unafraid of risk taking and decision making? That's up to you! If ... Read More

You've seen an ad for an advertising job and you really want to land the position. Break out your résumé and show your strengths. One size doesn't fit all when ... Read More

Account Executives (AE) are in more of a management type position than the creative side like graphic designers and copywriters. An AE has many responsibilities, including managing staffers and handling ... Read More

From the guy who could do no wrong to the guy accused of the ultimate wrong, the case of Lakers superstar Kobe Bryant has been voted the number one AP ... Read More

Knowing what your talent is worth depends on where you live as well as your experience. An advertising agency in a small town isn't going to be able to pay ... Read More

One of the most common questions people new to advertising have is, "Do I need to go to an advertising school?" While an advertising school can really help you train ... Read More

You know how annoying it is to visit your favorite Web site and see a bright yellow flashing banner in your face. Don't do this to your customers. Get their ... Read More

There's a new type of spam hitting inboxes and it's in the form of cyber blackmail. Emails threaten office workers that the sender has the power to take over the ... Read More

Spend a lot of time developing your keywords, your title tags and your content. Don't have any idea what these three items are? Use your favorite search engine and look ... Read More