Beckham Cuts a Deal
Monday May 31, 2004
Soccer star David Beckham is in the headlines again. But this time it's not for those rumors of extramarital affairs. He's just signed a $10 million endorsement deal with Gillette. ... Read More
United Airlines Gets Animated
Friday May 28, 2004
United Airlines is getting creative with its new ad campaign. The animated spots include a :60 commercial and seven print ads and are the first major advertising efforts since post-Sept. ... Read More
Tip of the Week: Press Releases are Your Key to Free Publicity
Wednesday May 26, 2004
Press releases have a number of uses: announce a new business, product, a new person within the company, awards won, etc. But there's more to writing a press release than ... Read More
Top Twenty Cities
Tuesday May 25, 2004
Call the moving company. A new study based on the quality of life, highest income and other factors shows the best city to live in is Los Alamos, New Mexico, ... Read More
Tip of the Week: Freelancers Network at Business Expos
Friday May 21, 2004
Check with your local chamber of commerce to see if any business expos are planned in your area or surrounding cities. Attending a business expo is a great way for ... Read More
Industry Profile: Media Director Barry Lowenthal
Wednesday May 19, 2004
Barry Lowenthal is the Media Director for a top New York advertising agency. He talks about a typical day in the office and what you can do to break into ... Read More
Advertisers Cautious in Wake of Iraqi Violence
Monday May 17, 2004
With the recent developments in Iraq, advertisers are cautious about buying ad time. Advertisers don't want their ads airing in the middle of grisly images and that's especially true for ... Read More
Industry Profile: Spotlight On You
Thursday May 13, 2004
Would you like to be featured in an upcoming industry profile? From interns to agency professionals, freelancers to company presidents, fill out the submission form and get exposure for you ... Read More
Sasser Worm Writer May Have Wanted to Promote His Mother's Business
Thursday May 13, 2004
A German high-school student has confessed to being the author of the Sasser worm. Authorities suspect he wrote the computer virus to help promote his mother's small anti-virus business.
Coca-Cola Launches Major Summer Promotion
Wednesday May 12, 2004
Classic Coke cans are getting a summer makeover. Coke is transforming about 120 cans into a combination global positioning satellite receiver and cell phone.
Those who find the gadgets will receive ... Read More
Industry Profile: Agency President Paul Flowers
Tuesday May 11, 2004
Flowers & Partners takes an underdog advertising approach with its clients. Clients like Dickies, Guess? Footwear and GTE PCS go head-to-head with the big name competitors. Agency president Paul Flowers ... Read More
Friends Finale Pulls Second Highest Price Tag
Thursday May 6, 2004
The Friends finale is pulling in the second highest ad dollar price tag of the year. A :30 spot in the finale is running advertisers $2 million a pop, just ... Read More
Automakers Threaten to Pull Ad Dollars
Wednesday May 5, 2004
Networks could see a sharp decline in car advertising spending if broadcasters seek a double digit rise in ad rates. General Motors has already canceled ads and Nissan, Ford and ... Read More
Industry Profile: President/Creative Director Jeff Levine
Tuesday May 4, 2004
President/Creative Director Jeffrey Levine started his own ad agency and is still actively involved in its day-to-day functions. Now he shares his secrets of starting his own agency and what ... Read More
John Kerry Launches $25 Million Ad Campaign
Monday May 3, 2004
Democratic presidential candidate John Kerry is launching a $25 million ad campaign. Two new :60 ads will focus on Kerry's military background, with one featuring his family and the other ... Read More
