Ad Agencies Could Feel the Effects of the P&G Gillette Buyout
Monday January 31, 2005
Ad agencies are a little worried about Procter and Gamble buying Gillette. P&G spent $5.76 billion in advertising in 2003 but the easiest way to consolidate the ad bills is ... Read More
Super Bowl Ads Could Stir More Controversy
Friday January 28, 2005
The indecency uproar of Super Bowl XXXVIII has FOX and the NFL watching out for any controversial content in Super Bowl XXXIX. FOX banned a commercial featuring Mickey Rooney's bare ... Read More
Super Bowl Commercial Trivia
Tuesday January 25, 2005
Gear up for the game by testing your Super Bowl commercial knowledge. Take the trivia challenge.
The Apprentice and Burger King Team Up for Third Season Kickoff
Tuesday January 25, 2005
If you're one of the fans hoping The Apprentice would return back to its season one roots and keep the critics from claiming commercialism, then you were probably disappointed with ... Read More
NFL Tries to Clean Up Super Bowl
Monday January 24, 2005
The NFL has been working closely with FOX to make sure there won't be any surprises like last year's Janet Jackson Super Bowl breast baring. The NFL is overseeing the ... Read More
Rolling Stone Rejects Bible Ad
Wednesday January 19, 2005
Rolling Stone has rejected an ad for the Today's New International Version of the Bible due out in February. Execs for the magazine say the ad violates an unwritten policy
regarding ... Read More
Promos With a Punch
Tuesday January 18, 2005
Potentials Magazine's Christine Hintze investigates the effectiveness of promos like Oprah's car giveaway and Sirius/Howard Stern's satellite radio promotion. Promos With a Punch also includes an interview with your About ... Read More
The Apprentice Goes Cruising
Monday January 17, 2005
The Apprentice is setting sail with a cruise that will put fans in touch with the show's former contestants. Carnival Cruise Lines will sail September 26, 2005, with first Apprentice ... Read More
GoDaddy.com's Multimillion Dollar Super Bowl Decision
Wednesday January 12, 2005
The dot com bomb of Super Bowl XXXIV haunts every dot commer wanting to advertise in the Super Bowl. Only two dot coms have signed up so far for this ... Read More
Monster Ends Six Year Super Bowl Ad Run
Tuesday January 11, 2005
Monster.com, one of the first dot com Super Bowl advertisers, is passing on Super Bowl XXXIX. The company has inked a long-term deal with Internet Broadcasting Systems instead.
The deal will ... Read More
Madonna the New Face of Versace
Tuesday January 11, 2005
You can call her Madonna. You can call her her Kabbalah-preferred name of Esther. And now you can call her the face of Versace.
Madonna will star in a
spring-summer 2005 ... Read More
Mickey Rooney Bummed Over the Super Bowl
Monday January 10, 2005
FOX says no way to an ad featuring Mickey Rooney's wardrobe malfunction, revealing the 84-year-old's bare bottom. The commercial for Airborne, a natural cold remedy, shows Rooney
in a sauna dressed ... Read More
Preparing for the GMAT?
Friday January 7, 2005
Don't miss out on a free eCourse that helps you prepare for the GMAT. Business Majors Guide Ajeet Khurana has your daily GMAT questions.
Stern Pulled from Air and Slapped with Ad Bill
Thursday January 6, 2005
Citadel Broadcasting has pulled Howard Stern off the air at four of the company's stations for saying those two dreaded words on free airwaves: satellite radio. Stern also says he's ... Read More
Disney Promotion Wins at Orange Bowl
Wednesday January 5, 2005
Fans who went to the Orange Bowl received a big surprise for attending. Disney gave away a ticket to each person to celebrate the 50th anniversary of Disneyland. If every ... Read More
2004's Best and Worst of Advertising and PR
Tuesday January 4, 2005
In 2005 we'll undoubtedly see another year filled with great advertising and PR efforts as well as some moves that won't be so great. Will advertisers be able to top ... Read More
Super Bowl XXXIX: Who's In? Who's Out?
Monday January 3, 2005
Super Bowl XXXIX won't be played until February 6 but advertisers are gearing up and some are bowing out. Who's in and who's out?
Take a look:
Volvo's making its first ... Read More