Paris Hilton's new commercial for Carl's Jr. may never make it to the airwaves. In the spot, Paris is washing a car with lots of water and soap to promote the ... Read More

KFC is testing a new concept with a major update. Concept stores are going hip with new furniture, including ottomans for your feet, a jukebox that's always on and even a ... Read More

Google's taking its Adwords for Content system in a new direction. The program that takes keywords and automatically places an advertiser's ad on appropriate Web sites will now allow the ... Read More

Elvis Presley's Graceland is getting its first TV ad campaign ever. Two :30 commercials will promote the "real" Elvis by using home movies and featuring the tag line, "Graceland. Where ... Read More

The Counter Counterfeit Commission says you should be on the lookout for counterfeit Mini Coopers. The CCC shows you how to detect a genuine Mini and you can even buy ... Read More

Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy for any product.

Martha Stewart continues to rebuild her brand just six weeks after her release from a federal prison. She's inked a deal with Sirius Satellite Radio for a new 24-hour program ... Read More

The man who previously sold ad space on his forehead for $37,375 is back at it again. This time, Andrew Fischer is guaranteeing the winning bidder five years worth of advertising ... Read More

You don't hear advertisers making a huge fuss over digital video recorders like TiVO but that doesn't mean they're not very concerned about their ads being skipped over with the ... Read More

XM Satellite Radio and America Online have formed a partnership to cross-promote each other. The deal was inked right after XM Satellite Radio announced plans to take video to the Internet ... Read More

General Motors has yanked its ad dollars from the Los Angeles Times. GM execs say the decision was made after dealers raised concerns over "factual errors and misrepresentations in the ... Read More

Comcast and TiVo are working together on an advertising system that will automatically update your previously recorded programs with new ads. Even programs recorded several weeks ago would have their ... Read More

Footwear retailer Steve Madden is promoting the fact that the company's namesake is coming back. Steven Madden has been serving a 41-month prison sentence for a stock fraud scheme. A ... Read More

Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on product, know everything about it ... Read More

People for the Ethical Treatment of Animals (PETA) is unveiling an April Fool's Day ad the organization says is no joke. The ad features cross-dresser Flotilla DeBarge as The View's Star ... Read More