TiVo-Proofing Commercials
Thursday June 30, 2005
TiVo owners don't want to watch commercials. Advertisers want to know how they can stop people from fast forwarding.
Brent Magid, of top research company
Frank N. Magid Associates, tells Media ... Read More
Test Your Slogan Knowledge
Wednesday June 29, 2005
Sure, you've heard their slogans but do you know which companies they belong to? Test your knowledge in the Advertising Trivia Challenge.
Shark Attacks Send Travelers Scrambling
Tuesday June 28, 2005
Two shark attacks on the Florida Panhandle have travelers rescheduling their Fourth of July plans. One attack resulted in the death of Louisiana teenager Jamie Marie Daigle. The other has ... Read More
Hardee's Rolls Out Paris Hilton Ads
Monday June 27, 2005
The controversial hamburger commercial featuring Paris Hilton is getting new life and new objections to its airing. Hardee's has now rolled out the same commercial for the Spicy BBQ Thickburger ... Read More
Negative PR Affecting Aruba's Tourism
Thursday June 23, 2005
Natalee Holloway's disappearance has sparked a wave of vacation plan changes and the Aruba Tourism Authority is facing a PR struggle to protect the island's once-clean image. Travel agents report ... Read More
Scathing Headline Removed from Harvard Brochure
Tuesday June 21, 2005
About 150,000 prospective students who received a Harvard brochure saw a doctored photo that removed a headline from the school's newspaper. The Harvard Crimson's headline of "Summers To Face No ... Read More
AOL Hopes to Crank Up Advertising Revenue
Monday June 20, 2005
America Online will offer free music and video to its subscribers in hopes of snagging higher ad revenues with the additional space. The Internet service provider is watching its subscriber ... Read More
Blogging as a PR Tool
Thursday June 16, 2005
Blogs can be an effective PR tool that gives you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures ... Read More
Wal-Mart PR Manager Leaves After Nazi Ad
Tuesday June 14, 2005
Wal-Mart PR manager Peter Kanelos has left his position one month after the company apologized for a Nazi ad in an Arizona newspaper. Kanelos issued an Email to Reuters saying ... Read More
Citi Cards Ads Fall Flat
Monday June 13, 2005
Consumers are very interested in credit cards that offer rewards for purchases. But USAToday.com's Ad Track shows Citi's new commercials aren't as big of a hit with consumers.
Natalee Holloway's Disappearance a Continuing PR Struggle for Aruba
Friday June 10, 2005
The disappearance of Alabama teenager Natalee Holloway in Aruba has left the small island known as one of the safest vacation destinations fighting a PR nightmare. Right now, the most ... Read More
PR Director Fired Over 49ers Training Tape
Wednesday June 8, 2005
San Francisco 49ers PR director Kirk Reynolds was fired over an in-house tape he made for the team. Reynolds made the tape to help players learn how to deal with ... Read More
Subway Drops Free Sandwich Promotion
Tuesday June 7, 2005
Subway is ending its free sandwich promotion started in the 1980s. The restaurant chain says counterfeiters have been creating proof-of-purchase stamps and the business can no longer to afford to ... Read More
Trump Tells Advertising Specialty Institute He Wanted $2 Million
Thursday June 2, 2005
Donald Trump says he wanted $2 million per episode of The Apprentice. He told a group of promotional product makers at an Advertising Specialty Institute trade show that NBC execs
weren't ... Read More