Coke to Debut New Ads for the New Year
Friday December 30, 2005
Coke is ringing in the New Year with 11 TV commercials during Dick Clark's New Year's Rockin' Eve special on ABC. The ads will focus on Coke, Diet Coke, Coke ... Read More
High-Profile Lawsuits - The Ultimate Publicity
Friday December 30, 2005
Companies involved in lawsuits can find themselves getting more exposure than they normally would. Take a look at some high-profile lawsuits that have created national publicity for plaintiffs and defendants.
Blogging as a PR Tool
Thursday December 29, 2005
Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures ... Read More
Top Guides to Advertising/PR
Thursday December 29, 2005
Whether you're looking to advance your career or take your company's advertising efforts to the next level, these guides outline everything you need to be a success:
Top 5 Starting ... Read More
Ten Ways to Write an Ad That Adds to Your Bottom Line
Tuesday December 27, 2005
Write ads that seal the deal and complete the sale with the customer. These ten tips show you how to create ads that will make your ad campaign a success.
Celebrity Endorsements Update
Friday December 23, 2005
Five of your favorite celebrities have added some new endorsement gigs to their list. Check the Celebrity Endorsements: A to Z list for updates on:
Jamie Lee Curtis
Ellen DeGeneres
... Read More
Advertising or Public Relations Career?
Wednesday December 21, 2005
Can't decide if a career in advertising or public relations is right for you? These resources take you inside the industry so you can know what to expect:
Six Myths ... Read More
Oops! You Forgot the Holidays: Ideas for Your Clients
Tuesday December 20, 2005
With all the shopping, wrapping, baking and just plain holiday madness, did you forget one of the most important people? Your clients. Use these tips for what you can do ... Read More
Group Protests Over Wal-Mart's Holiday Advertising
Monday December 19, 2005
Protesters lined up outside a Sacramento, CA, Wal-Mart Superstore over the weekend to express their outrage over the company's use of "Happy Holidays" in advertising instead of "Merry Christmas." One ... Read More
Google Close to Deal with AOL
Friday December 16, 2005
Search engine Google and Internet service provider (ISP) America Online are in negotiations to give Google a 5-percent stake in AOL for $1 billion. The move would set AOL up ... Read More
Some Blockbusters Reject "No Late Fees" Slogan
Thursday December 15, 2005
Blockbuster's "No Late Fees" ad campaign has become another controversial news item one more time in 2005. Some stores are now charging late fees in the south and more locations ... Read More
Advertise on Cable Without Breaking Your Budget
Tuesday December 13, 2005
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even ... Read More
DirecTV Paying $5.35 Million for Violating Do Not Call List
Tuesday December 13, 2005
Satellite TV provider DirecTV has agreed to pay $5.35 million to settle claims that the company violated the national do not call list. The settlement now goes before a judge ... Read More
TIME Names You the Person of the Year
Monday December 12, 2005
TIME magazine's new promotion can name you as the Person of the Year for 2005. Submit your picture and, if chosen, your photo will be displayed as a TIME magazine ... Read More
Scooby and SpongeBob Should be Promoting Healthy Foods
Thursday December 8, 2005
The Institute of Medicine has released a report calling for big changes in how food is advertised to children. The report wants cartoon characters like SpongeBob, Scooby Doo and Disney's ... Read More
Sony's Movie Promotion Puts You to Work
Wednesday December 7, 2005
Sony Pictures is promoting the movie Silent Hill through a poster design contest. The movie isn't due in theatres until April 21, 2006, but entries into the contest are due ... Read More
Ford Pulls Ads from Gay Publications
Tuesday December 6, 2005
Ford Motor Company has pulled its ads from gay publications but says the decision has nothing to do with The American Family Association's proposed boycott of the automaker. Ford spokesman ... Read More
Funniest Commercials of 2005
Tuesday December 6, 2005
TBS is asking for your vote for the Funniest Commercials of 2005. Kevin Nealon will host the special of the same name December 28 at 9 p.m. Eastern, airing the ... Read More
Submit Your Advertising or PR Article
Friday December 2, 2005
Have an article on advertising or PR you'd like to share? Submit your article through the online submission form and it could be published on the advertising site of About.com, ... Read More
Advertising Trivia Challenge #12
Thursday December 1, 2005
They paid their dues and when they became celebrities, they also became a hot commodity for companies trying to sell their products. How well have you been paying attention to ... Read More