After signing Kelly Clarkson to pitch Ford and its new tagline "Bold Moves" this week, the automaker is making another aggressive move. Ford is planning a reality show where contestants ... Read More

Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can ... Read More

Ford Motor Company is signing first season "American Idol" winner Kelly Clarkson to pitch a new tagline. The new tagline "Bold Moves" and Clarkson as pitchwoman are both getting the ... Read More

Elvis Presley and Dolly Parton will appear in a TV commercial together through the magic of technology. The two seem as if they're right next to each other to promote ... Read More

Don't sabotage your publicity success by making mistakes. Avoid these mistakes to handle your company's media coverage like a pro.

VW has U-turned to the past, getting rid of the Golf and changing the name back to the Rabbit. The Rabbit name sold from 1974 through 1984 and was then ... Read More

Marketers are cashing in and health-conscious people are eating them up. The 100-calorie snack packs are a hit among consumers. Kraft began selling 100-calorie packs of Oreos, Chips Ahoy and ... Read More

After losing endorsement deals in fall 2005 over her cocaine use, supermodel Kate Moss is back in front of the camera. Her new deal is promoting the Nikon Coolpix S6 ... Read More

TBS has taken an interesting approach to promote the weekend airing of Lord of the Rings. The cable channel has put together six commercials with the most attention-grabbing one being ... Read More

Several gay rights groups have come forward citing concerns over Chrysler's 2007 Dodge Caliber commercial featuring a fairy that turns a tough guy into a preppy-looking man. The controversy has ... Read More

A commercial for a junk removal service asks customers to call 1-800-GOT-JUNK before the company sends them rats. Rats dressed in shirts with the company's phone number are thrown out ... Read More

The Commercial Closet says one of Chrysler's TV commercials for the 2007 Dodge Caliber is offensive. The commercial in question shows a fairy flying through the city transforming ordinary-looking things ... Read More

You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.

Chevy's contest to have consumers create an ad for the 2007 Tahoe has spawned at least two anti-SUV commercials on the company's own Web site. The user-created ads attack the ... Read More

Verizon's sidewalk graffiti campaign has generated a lot of buzz in Washington D.C. Even the city paid attention and has fined the company $1,050 for violating D.C.'s advertising rules. The street ... Read More