HP Takes Product Placement to Jessica Simpson
Monday July 31, 2006
HP is the star in Jessica Simpson's new video A Public Affair. The New York Post reports HP shelled out $200,000 to have HP computers and accessories appear three times ... Read More
Cadillac Cans Led Zeppelin, Unveils New Campaign
Thursday July 27, 2006
Cadillac is going for a more warm and fuzzy ad campaign and Led Zeppelin's "Rock and Roll" song won't be a part of it. Commercials featured the song for five ... Read More
Teen People Gets Shelved
Wednesday July 26, 2006
Time Inc. has announced it will no longer publish Teen People. Execs say the advertising market caused the decision.
Teen Mag Promotion: Seventeen Inks Promotion Deal with MySpace
Targeting Teens: More on ... Read More
When It Comes To PR, Pay For Performance, Not Time
Tuesday July 25, 2006
Is your PR machine getting you results based on performance or are you paying by time invested instead? Find out why you could be blowing your PR budget if you're ... Read More
Nissan Pulls Kim Cattrall Commercial
Monday July 24, 2006
Nissan has yanked a commercial airing in New Zealand featuring Sex and the City star Kim Cattrall after receiving numerous complaints. New Zealand's Television Commercial Approvals Bureau gave the commercial ... Read More
Commercials in the Spotlight
Friday July 21, 2006
Take an in-depth look at some of the noteworthy commercials hitting the airwaves, for better or for worse:
Alltel My Circle
DirecTV Featuring Celebrities
Nikon Coolpix Featuring Kate Moss
Volkswagen ... Read More
CBS Promotes Fall Lineup with Eggvertising
Thursday July 20, 2006
CBS will imprint 35 million eggs with the CBS eye and catch phrases in September and October to promote its fall lineup. Some of the slogans include, "Scramble to Win ... Read More
Gap Heads Back to TV
Wednesday July 19, 2006
Gap commercials have always captivated their audience and have used celebrities such as Madonna and Sarah Jessica Parker to raise brand awareness. But you've probably noticed a lack of Gap ... Read More
CBS to Launch Katie Couric Ad Campaign
Tuesday July 18, 2006
CBS is planning a major ad campaign to promote Katie Couric's September 5 evening news debut. The network will begin airing ads on Fox News, CNN and MSNBC.
Bowing to ... Read More
Lindsay Lohan Signs Endorsement Deal
Monday July 17, 2006
Actress and singer Lindsay Lohan is the newest face behind Proactiv Solution. She will make a reported $2 million to tell people how the acne medicine cleared up her skin.
Celebrity ... Read More
Direct Mail Advertising
Friday July 14, 2006
Ready to start advertising your business through direct mail? These resources can help you deliver a solid campaign:
Direct Mail's Deadly Sins
Paying the Bills
Your Direct Mail Campaign Schedule
... Read More
Commercial Spotlight: Volkswagen Rabbit "Multiply"
Tuesday July 11, 2006
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is ... Read More
Guides to Advertising and Public Relations
Monday July 10, 2006
Whether you're looking to advance your career or take your company's advertising efforts to the next level, these guides outline everything you need to be a success:
Top 5 Starting ... Read More
Young Adults Ignore Celebrity Endorsements
Friday July 7, 2006
A new study shows younger adults don't care about celebrity endorsements, just the product itself. Both Alloy Media + Marketing and Harris Interactive conducted online surveys of 1,793 people enrolled ... Read More
Seventeen Inks Promotion Deal with MySpace
Wednesday July 5, 2006
Seventeen magazine has entered a deal with MySpace.com to market the publication online. The mag's new space includes quizzes, a friends list, banner ads and links to Seventeen's official Web ... Read More
Sprint Taps Will Ferrell for New Commercials
Monday July 3, 2006
Will Ferrell made his debut for Sprint over the weekend, promoting his new movie and exclusive movie content you can only receive if you're a Sprint Vision customer. In the ... Read More