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From Apryl Duncan, for About.com

Chevy Super Bowl Contest Finalists

Wednesday January 31, 2007
Chevrolet asked college students across the U.S. to submit their best ideas for a Super Bowl XLI commercial. Only five teams remain for the Chevy Super Bowl Ad Challenge. Only Five ... Read More

The NFL Names Super Bowl Commercial Winner

Tuesday January 30, 2007
The NFL held open pitches at select football stadiums in the U.S. to give people a chance to have their Super Bowl commercial ideas heard. The winner is 33-year-old ... Read More

Doritos Names Super Bowl Ad Finalists

Tuesday January 30, 2007
Frito-Lay's Doritos brands asked consumers for their Super Bowl ideas. The best consumer-generated commercial will appear during Super Bowl XLI. The Finalists: Doritos Announces Top Five The field was narrowed down ... Read More

GoDaddy's Agency Resigns Over Super Bowl Ad

Monday January 29, 2007
Shine Advertising Company has resigned from the GoDaddy.com account over Super Bowl XLI ads. The agency cites creative differences as the reason for the split. Press Release: Shine Resigns GoDaddy ... Read More

Tip: Collect Junk Mail

Monday January 29, 2007
Create your own word arsenal by starting a notebook with buzz words and phrases. Collecting junk mail is a great place to start. Look for words that catch your eye ... Read More

Group Wants Federline Super Bowl Ad Pulled

Wednesday January 24, 2007
The National Restaurant Association wants Nationwide Insurance to pull its 30-second Super Bowl commercial featuring Britney Spears' estranged husband Kevin Federline. In the ad, Federline goes from dreaming he's a ... Read More

Kelly Clarkson Teams With NASCAR

Tuesday January 23, 2007
American Idol and Grammy-winning singer Kelly Clarkson has signed a year-long deal to partner with NASCAR. Clarkson will become spokesperson for NASCAR in the sport's biggest commitment with a music ... Read More

Tip: Get Ready for the Year's Publicity Now

Monday January 22, 2007
Don't wait until the last minute. Publicity can work for you year-round. Plan ahead and get ready for The Four Seasons of Publicity.

Super Bowl XLI Ads Tap Into Consumer Ideas

Thursday January 18, 2007
Super Bowl XLI has marketers going out of the box for ideas. They're looking to the consumer to pitch the high-priced commercial. Super Bowl XLI Coverage: The Advertising Side of the ... Read More

CBS Asks a Record $2.6 Million for 30 Second Super Bowl Ad

Tuesday January 16, 2007
CBS will air Super Bowl XLI for the first time since the Janet Jackson "wardrobe malfunction" and the network is hoping for bigger bucks than ever before. CBS is reportedly ... Read More

Tip: Get Results With Your Press Release

Monday January 15, 2007
Writing a press release doesn't guarantee you'll get free coverage. Effective writing can get you the results you're looking for, though. Find out more on how to pack a punch ... Read More

2006 Advertising Year in Review Trivia Challenge

Wednesday January 10, 2007
Celebrity endorsements, dropped sponsorships and Super Bowl commercials were just some of 2006's notable advertising events. Take the 2006 Advertising Year in Review trivia challenge and find out how well ... Read More

Tip: Know How to Create an Effective Commercial

Tuesday January 9, 2007
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial ... Read More

Wal-Mart Ads to Defend Company's Reputation

Monday January 8, 2007
The world's largest retailer is launching a new ad campaign defending the company's reputation. Wal-Mart has been heavily criticized over the years by everyone from labor unions to politicians. Smile: Wal-Mart ... Read More

Your Tagline: The Most Important Ad You'll Ever Create

Thursday January 4, 2007
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.

Top Ad Music of 2006

Wednesday January 3, 2007
"I Walk the Line" (Levi's) and "Something to Remind Me" are just some of the songs on Adtunes.com's top 10 list. The site has posted its picks for top music ... Read More

Tip: Get the Most Out of Your Internship

Tuesday January 2, 2007
Don't look at your internship as a requirement to graduate or a free ride to pass the time away. Use your internship to your advantage. You never know who you'll ... Read More
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