Dating Web site Chemistry.com is going after competitor eHarmony.com in a $10 million ad campaign debuting this week. The campaign uses "rejected" eHarmony clients with lines like "We don't know ... Read More

Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips ... Read More

Whether you're pursuing an advertising agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your ... Read More

What do you expect from your gas station? BP says customers have "very low expectations" and that's why the company launched its "A Little Better" ad campaign. Press ... Read More

Interactive media conference ad:tech will be in San Francisco for a three day event April 24-26. The conference will focus on "content explosion between channels, devices, brands and consumers." More Info: ... Read More

Don't just dream of working with the big boys at an ad agency. Do something about it. These tips can help you get a job at an ad agency.

Ford Motor Company has teamed with writer and director David Mamet for two new Edge commercials. The ads for the crossover will debut during American Idol Tuesday April 17. Press Release: ... Read More

Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers.

Ready to get a commercial produced? Who will shoot the video? Write the copy? How will you get it on the air? Find out what you need to know before ... Read More

Icons Frank and Ed, who pitched Bartles & Jaymes Wine Coolers in the 80s, are going back to work in a new ad campaign. The brand is targeting women in ... Read More

Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.

Uncle Ben is stepping off the rice box for a new print and online campaign. Omnicom's TBWA/Chiat/Day has created a campaign that will have Uncle Ben starring as an executive ... Read More

Clay Jackson, of Richmond, Virginia, has been selected out of 1,500 people to become the new Maytag man. Maytag held a national search for the advertising icon who fronts the ... Read More

Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats. ... Read More

Celebrities making weight loss claims, raving about brands on talk shows and glowing about other products may have new rules to follow. The Federal Trade Commission is considering a move ... Read More