Southwest Airlines recently found itself in the PR spotlight for making two passengers cover up for what they were wearing and then turned the debacle into an ad campaign. But ... Read More

You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

Alison Chang became a star of a Virgin Mobile Australia ad but she says she had no idea her photo was going to be used. Now her parents are suing ... Read More

First the Daytona 500. Now his own candy bar. NASCAR's Dale Earnhardt Jr. unwrapped a sweet surprise at the 2007 Candy Expo in Chicago. He's getting his own candy ... Read More

Ad spending dropped .5-percent for the first half of 2007 vs. the same time frame in 2006, according to Nielsen Monitor-Plus. The dip is the first decrease in ad spending ... Read More

If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if ... Read More

"Save Money. Live Better." That's the Wal-Mart slogan replacing "Always low prices" after a 19 year run. New Study: Mattel Recall Affecting Wal-Mart Ad Strategy: Wal-Mart Defends Itself Wal-Mart is launching a ... Read More

Spread your advertising message while providing your potential customers key information on a regular basis. Keep local customers as well as those around the world coming back to your site. ... Read More

A new study shows consumers are losing their trust in Wal-Mart over Mattel's recalls. Strategic Name Development, a marketing consultant group, conducted the study between August 22 and 23, just ... Read More

Ready to branch out on your own? Use these tips to begin your new freelancing career path.

Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures ... Read More

Don Knotts and Andy Griffith starred in a lot of commercials for The Andy Griffith Show's sponsors. This 1960's commercial for Grape Nuts is just one of many Griffith starred ... Read More

Think outside of the advertising and promotion box to find an often-overlooked way to get exposure for your business. Turn your business into a cartoon and make low-cost promotion a ... Read More