Pfizer Pulls Ad After Government Pressure
Friday February 29, 2008
Ads for cholesterol-reducing drug Lipitor featuring Dr. Robert Jarvik have been pulled after leaders of the House energy and commerce committee launched an investigation. Concerns arose over Jarvik being ... Read More
McDonald's Serves Up Free McSkillets
Thursday February 28, 2008
Buy a medium or large drink during breakfast hours February 28 and 29 and McDonald's will throw in a free McSkillet during the national promotion. The breakfast burrito retails for ... Read More
Advertise on Cable Without Breaking Your Budget
Monday February 25, 2008
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even ... Read More
Organizing a Successful Media Event
Thursday February 21, 2008
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can ... Read More
10 Things To Do Before You Find a Job in Advertising
Tuesday February 19, 2008
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
Welch's Serves Up Lickable Ads
Monday February 18, 2008
Want a taste test of Welch's grape juice? Pick up this month's issue of People magazine.
More News: Beverage-Related Ad News
Welch's bought full page lickable print ads to give consumers ... Read More
Direct Mail's Deadly Sins
Friday February 15, 2008
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes ... Read More
Eli Manning Could Double Endorsement Income
Wednesday February 13, 2008
Super Bowl MVP Eli Manning saw his worth climb instantly with the Giants' victory over the Patriots in Super Bowl XLII. Experts predict he could double his endorsement deal value ... Read More
Wendy's Yanks Red Wig
Tuesday February 12, 2008
Wendy's is changing its ad campaign. Again.
Mr. Wendy Unemployed: Wendy's Cans Mr. Wendy
Damaging PR: Chili with a Side of Finger?
The "That's Right" campaign, featuring hungry red-wigged people saying, "I deserve ... Read More
Hannah Montana Shops at Wal-Mart
Monday February 11, 2008
Wal-Mart and Disney Consumer Products will partner to sell Hannah Montana products. The "Hannah Montana Shops" will become a part of 750 Wal-Mart stores across the U.S. and will sell ... Read More
Creating Instant Writing Samples
Friday February 8, 2008
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips ... Read More
Creating a Copywriting Notebook
Tuesday February 5, 2008
You can be in your first year as a copywriter or your twentieth and you may find the words just aren't flowing as they should. Creating an arsenal of words ... Read More
Super Bowl XLII Commercials
Monday February 4, 2008
From Audi's The Godfather-themed ad to Will Ferrell as Jackie Moon for Bud Light, check out all of the Super Bowl commercials on Spike.com, powered by iFilm.
Which ones were ... Read More