Wendy's Sold to Arby's Owner
Tuesday April 29, 2008
Fast food restaurant Wendy's has been sold for a reported $2.34 billion. The number three burger chain will now be a part of Triarc, which owns Arby's.
Can Triarc Save ... Read More
Disney and Miley Cyrus Try to Head Off Bad PR
Monday April 28, 2008
Miley Cyrus, the 15-year-old actress and singer who stars as Disney's Hannah Montana, is making an apology for photos appearing in Vanity Fair. Cyrus says she is "embarrassed" by the ... Read More
Sounding Off on the Advertising Industry
Thursday April 24, 2008
Food, diapers, personals and starting your business. These are the hot topics being discussed in the ad industry this week:
"This is the dumbest idea for a campaign I have ... Read More
Media Director Career Profile
Wednesday April 23, 2008
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just ... Read More
The Four Seasons of Publicity
Monday April 21, 2008
Don't wait until the last minute. Publicity can work for you year-round. Guest author Bill Stoller shows you how to get effective publicity from January to December.
Blockbuster Sued Over Facebook Ads
Friday April 18, 2008
A Texas woman has filed a lawsuit against Blockbuster Inc. over claims her rights were violated through Facebook.com's Beacon advertising system. Cathryn Elaine Harris of Dallas County, Texas, says Beacon ... Read More
Pizza Hut or Pasta Hut?
Friday April 18, 2008
Pizza Hut's debut of Tuscani Pastas to its menu has left consumers with brand confusion. The nation's largest pizza chain has launched a major ad campaign that says the pasta's ... Read More
Seven Ways to Start Your Freelance Copywriting Career Off Right
Wednesday April 16, 2008
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off ... Read More
Creating a Powerful Brochure
Monday April 14, 2008
Brochures need to last. In just five quick steps, you can create a brochure with staying power.
Chrysler Uses Online Ads to Launch Journey
Friday April 11, 2008
Chrysler is backing the launch of the 2009 Dodge Journey with Dodge's largest digital ad push yet. About a quarter of Dodge's entire online budget will be spent on the ... Read More
Developing Your Start-Up's Ad Strategy
Thursday April 10, 2008
Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.
Expanding Online Advertising Coverage
Tuesday April 8, 2008
Perhaps the most interesting trend in the world of advertising is the rise of the "integrated" sale. What that means is that the world of digital ads is increasingly merging ... Read More
How to Hire a Freelance Copywriter or Graphic Designer
Monday April 7, 2008
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Find out How To Hire a Freelance Copywriter or Graphic Designer.
Woody Allen Sues Over Billboard and Internet Ads
Friday April 4, 2008
Actor and director Woody Allen is suing American Apparel for the company's use of his image in its ad campaign. Allen says he wasn't asked if his image could be ... Read More
Advertising Agency Copywriter Career Profile
Tuesday April 1, 2008
Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter ... Read More
Chemistry.com Adds $40 Million Campaign
Tuesday April 1, 2008
Chemistry.com is continuing its efforts to take down its online dating site competitors with a new ad campaign. The company has announced plans for a $40 million ad push that ... Read More