Advertising Agency Account Executive Profile
Monday June 30, 2008
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. ... Read More
Building Blocks of a Powerful Press Release
Wednesday June 25, 2008
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
Should You Change Your Copy When Rankings Fall?
Tuesday June 24, 2008
Any time you see your rankings fall in search engine results, you may be tempted to give your Web site a complete copy makeover. Ask yourself a few questions before ... Read More
Sales Letter Copy Secrets
Monday June 23, 2008
Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers. These sales letter copy secrets show you how.
Creating an Email Ad Campaign, Not a Spam Campaign
Thursday June 19, 2008
Spam is flooding the Internet. Is your Email ad campaign being mislabeled as spam? Make your Email ad campaign spam free and reach your target audience's inbox.
eBay Shuts Down Online Ad-Sales System
Wednesday June 18, 2008
eBay has confirmed that it has closed down its one year old Web-based system for buying and selling TV and radio ads. The system received very little support from cable ... Read More
Facebook Targets Gift Senders
Tuesday June 17, 2008
Facebook is changing its gifts program to something it hopes will benefit members. The old platform had members sending images of a Ben & Jerry's ice cream cone or a ... Read More
Vlasic Pickles Launches New Ad Campaign
Monday June 16, 2008
Pinnacle Foods Group, owner of the Vlasic Pickles brand, has launched its biggest ad campaign for the pickle. The company thinks its famous stork character can deliver a whole new ... Read More
Your Tagline: The Most Important Ad You'll Ever Create
Friday June 13, 2008
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Spotlight - Wii Fit Commercials
Tuesday June 10, 2008
The Wii Fit commercials are already helping Wii celebrate another advertising victory. Even with high demand, Wii continues to release new ads for products the company is having trouble keeping ... Read More
Before You Buy a TV Commercial Package
Monday June 9, 2008
Ready to get a commercial produced? Who will shoot the video? Write the copy? How will you get it on the air? Find out what you need to know before ... Read More
How to Create a Podcast Ad
Thursday June 5, 2008
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants ... Read More
Honda Stages Live Skydiving Ad
Tuesday June 3, 2008
Honda and London's Channel 4 joined forces to create a live skydiving ad. The ad starts with the skydivers jumping out of the plane and then spelling out each letter ... Read More
Obama Spends Most of $3.5 Million Ad Budget Online
Monday June 2, 2008
Presidential candidate Barack Obama has spent almost $3.5 million in online advertising this year. More than $2.8 million of the estimated $3.47 million spent went to advertise through Google.
Clinton Ad: ... Read More