In January, Hyundai Motor America launched a warm and fuzzy campaign addressing the economy. Commercials touted the Hyundai Assurance Program, a buying incentive that allows you to return your Hyundai ... Read More

Church's Chicken is willing to pay for Twitter followers. The company has launched a "Random Acts of Goodness" campaign to get 10,000 followers in the next 30 days with the ... Read More

Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help ... Read More

A corporate blog can be a powerful PR tool. But you can't just slap a blog post up and call it a day. For that reason, a blog isn't for every ... Read More

The economy can be flourishing and some freelance copywriters and graphic designers will still have to deal with clients who refuse to pay. Dealing with a deadbeat client isn't pleasant ... Read More

Companies often cut their advertising dollars first when the economy is bad. However, research shows businesses that continue to advertise see increased sales during the recession and for two years ... Read More

An ad campaign for the Texican Whopper has captured the wrong type of attention for Burger King. Mexico's ambassador to Spain wrote a letter asking the fast food chain to ... Read More

Freelance copywriters know how to produce great copy but creating a freelance copywriting website for yourself can be a challenge. Transform those site lurkers into paying customers with an effective ... Read More

When you think of an ad agency, the big shots that handle multiple national accounts might first come to mind. Don't rule out working for an in-house agency, though. These ... Read More

"Print is dead." That's what you often hear people saying about newspapers and magazines. But what about print advertising? The ad industry continues to expand through mediums like mobile and online advertising. ... Read More

Cutting your ad dollars may seem like an easy way for your company to save money during a recession. However, studies show companies that advertise in a bad economy see ... Read More

Do the ideas you have about a career in advertising match up with reality? Uncover the truth about a career in advertising.

Tone up your copy by writing a sales letter geared towards parents of preschoolers. This copywriting exercise helps you create a writing sample for your portfolio while sharpening your copywriting ... Read More

Oscar winner Kevin Spacey is the star of a new American Airlines ad campaign. Spacey has done voice work for Honda and has directed commercials but this is his first ... Read More

There are many ways for freelance copywriters to get started but it's easy to feel overwhelmed by a To-Do list. What's your number one tip for freelancers just getting started ... Read More