The Bottom Line
In-depth instruction that's perfect for new copywriters. Material is dated for copywriters wanting to branch into writing for the Web. However, there's a ton of information that you'll refer to throughout your copywriting career. A very valuable resource for any copywriter.
Pros
- Covers most advertising mediums
- Uses real examples of how to write scripts, print ads and other materials
- Sample rate schedule
Cons
- Updated version released in 1990 so materials like Web copy are not covered
- Sample rate schedule is a great guide but take into consideration the year the rates were set
Description
- Paperback, 351 Pages
- Henry Holt & Co., ISBN 0805011943
- Updated Version Published March 1990
Guide Review - The Copywriter's Handbook
One of the most common questions new copywriters have is, "How do I get started?" Whether you're looking to start your career as a freelancer or wanting to land an agency job, this guide shows you how to create eye-catching materials.
Even without any references to the Internet or how to write Web site copy, you can still gain a vast amount of knowledge for the many other mediums you'll encounter working in the advertising industry. From print ads to brochures, catalogs to television commercials, you'll get to take a peek at sample scripts, what makes good copy and how to get your foot in the door as a freelancer or full-time ad agency employee.