Staples Makes Its Debut
Staples is spending 5 percent of its ad budget to make its first appearance in the Super Bowl. The $2.3 million ad injects humor into office supplies with "Randy" the supplies supervisor.

Randy makes employees give their goodies like doughnuts and cookies to get legal pads, disks and other office supplies. One of those employees gets fed up and he and Staples plan to shut down Randy's little scheme.

DaimlerChrysler Plays it Safe
Dodge pulled its sponsorship of the halftime Lingerie Bowl. Execs called the pay-per-view event, featuring models playing football in lingerie, "a distraction."

PartyPoker.com is putting its money on the halftime game, though. The gambling Web site has stepped in to take Dodge's place as the sponsor.

DaimlerChrysler bought one :30 commercial to air during the game. Ford also bought one :30 ad. General Motors Corp. is the big spender with one :60, two :30 commercials and the Cadillac post-game sponsorship to help unveil the new "American Revolution" campaign.

Capitalizing on the Male Audience
All three erectile dysfunction drug makers want to take advantage of the chance to reach millions of men staring at the tube on Super Bowl Sunday. Eli Lilly and Icos Corp. will advertise Cialis. GlaxoSmithKline and Bayer's will advertise Levitra. Pfizer will advertise Viagra.

The Cialis ad campaign is a $100 million effort that began during the NFL conference championships. Viagra has been the market leader but FDA approval of both Levitra and Cialis is giving consumers new options.

With an estimated 88 million viewers watching, advertisers are counting on keeping your attention during the commercial breaks. So grab some party dip, settle into your couch and stay tuned. And don't forget to come right back here for a complete Super Bowl advertising wrap up after the game.