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Super Bowl Commercials - Touchdowns and Fumbles: Part II

From , former About.com Guide

Director of Creativity Bart Cleveland

Sawyer Riley Compton Director of Creativity Bart Cleveland

Bart Cleveland, Director of Creativity
Sawyer Riley Compton
Atlanta, GA

Touchdown:
  • Shards of Glass - Truth Campaign
    Shows absurdity of cigarette marketing, as well as its dark side. Great Website and 800 number connect the message.

    Touchdown:

  • MasterCard - Homer Simpson
    Old, tired campaign loosens up.

    Touchdown:

  • AOL - American Chopper
    What's hot today won't be tomorrowl; But while it's hot, why not use it? AOL's got nowhere to go bu up in their branding.

    Fumble:

  • Budweiser - Horse Fart
    A bad, old joke

    Fumble:

  • Bud Light - Mountain Men
    Just not funny.

    Fumble:

  • Gilette - Horse Fart
    It's Gilette. Why was this on the list?


    Next in the Zone:
  • Jeffrey Alec Communications President/Creative Director Jeff Levine
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