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Super Bowl Commercials - Touchdowns and Fumbles: Part II

From Apryl Duncan, for About.com

Director of Creativity Bart Cleveland

Sawyer Riley Compton Director of Creativity Bart Cleveland

Bart Cleveland, Director of Creativity
Sawyer Riley Compton
Atlanta, GA

Touchdown:
  • Shards of Glass - Truth Campaign
    Shows absurdity of cigarette marketing, as well as its dark side. Great Website and 800 number connect the message.

    Touchdown:

  • MasterCard - Homer Simpson
    Old, tired campaign loosens up.

    Touchdown:

  • AOL - American Chopper
    What's hot today won't be tomorrowl; But while it's hot, why not use it? AOL's got nowhere to go bu up in their branding.

    Fumble:

  • Budweiser - Horse Fart
    A bad, old joke

    Fumble:

  • Bud Light - Mountain Men
    Just not funny.

    Fumble:

  • Gilette - Horse Fart
    It's Gilette. Why was this on the list?


    Next in the Zone:
  • Jeffrey Alec Communications President/Creative Director Jeff Levine
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