Holidays approaching? Having a big sale? Forget to spend time on your advertising campaign?
If you need extra sales and time's running out, use these techniques to get additional exposure for your company:
Newspaper
Newspaper advertising is relatively cheap and reaches a wide audience. If you're trying to get in some last minute advertising during the holidays, you can usually work your way into a newspaper.
Just be persistent and have your ad ready to go.
Television and Radio
Just like with newspaper, TV and radio can be pretty swamped with ads at different times of the year. Depending on the market you live in, you may have to buy ad time many months in advance instead of getting down to the wire.
If you find yourself in a holiday crunch, most TV and radio stations will be pretty full on advertising time. But there are times you can get in on advertising if someone backs out. Make a call to an ad rep and find out what their outlook is for cancellations.
Partnering
You can always partner with another company on a short- or long-term basis. If a company sells recliners, they could easily team up with an electronics store.
A pet store could partner with a veterinary hospital. The two could offer promotions together geared toward pet owners who want to take good care of their pet's health.
Companies in partnerships can offer discounts or even a giveaway to attract visitors to both locations.
Web Site
Always use your Web site to promote any special events you're having. Your site is one of the easiest ways to get people into your store, while letting them know all about your products and services.
Your site can have a dramatic impact on your sales. Keep it updated to let your customers know what they can expect from you.
These are just a few of the many tools you can use to get last minute customers into your store. Just remember to include your call to action in all materials.
