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Product Summary
Ice to the Eskimos

Ice to the Eskimos:
How to Market a Product Nobody Wants
Guide Rating -  
Pros  •  Unique ideas to jumpstart tired ad campaigns
•  Detailed ad plans, implemented and proven successful
•  Exercises you can use for your own advertising after each chapter
Cons  •  If you're not a sports fan, you may find the sports references tedious
The Bottom Line - Anyone even remotely interested in advertising will find Ice to the Eskimos an easy-to-read and instructive book. Author Jon Spoelstra uses his own experience marketing NBA teams into profitable ventures. He revamped the Portland Trail Blazers and the New Jersey Nets before starting his own sports marketing firm.

 
Product Description
•  Harcover, 288 Pages
•  Harper Business, ISBN 0887308511
•  Published June 1997
 
 
Guide Review
Jumpstart Sales
Jon Spoelstra speaks candidly about his experience marketing NBA teams. He points out ad campaigns he was sure would work but failed. And he also identifies what he did to turn those failures into ticket sales.

Even if you have a vague interest in advertising, you'll enjoy Ice to the Eskimos. The ins and outs of advertising, plus the brainstorming behind the ideas really sheds insight into the creative strategies employed by top companies.

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