10 Tips to a Perfect Portfolio

Never be afraid to change your advertising portfolio's pages to a client or employer's specific needs. If you're interviewing for an agency position that exclusively handles direct mail, load your portfolio up with direct mail samples. A hodgepodge of samples won't do you as much good as the types of materials the agency specializes in.

Same goes for freelancing clients who need something specific. Your portfolio is your calling card and it will change with you and your prospect's needs.