By Paul Suggett, About.com Guide
What is Advertising?
Advertising. Marketing. Public Relations. These industries are commonly confused as being the same career paths. Before you begin your journey into the world of advertising, you have to know exactly what the differences are so you can choose the job that's right for you.
- Is a Career in Advertising Right for You?
- Ten Differences Between Advertising and Public Relations
- Six Myths About a Career in Advertising
- Advertising Vs. Public Relations
Finding a Job in Advertising
Starting the job hunt can feel like an overwhelming task. Whether you're fresh out of college or someone looking for a career change, these tools show you exactly how to land that interview and begin your career in advertising.
- Before You Find a Job in Advertising
- Landing an Ad Agency Interview
- Getting Started in Advertising
- Ways to Get a Job at an Ad Agency
- Getting the Most Out of Your Internship
- Five Ways to Jumpstart Your Copywriting Career
- Starting Your Freelance Career
Preparing Your Portfolio
Advertising is a very visual medium and your potential boss will want to see what type of work you've been creating. Showing off your work can be quite a challenge, especially if you don't have many or any samples under your belt. Regardless of your past experience, you can put together a portfolio of copywriting or design samples to put the spotlight on your talent.
- Creating Instant Writing Samples
- Ten Tips to a Perfect Portfolio
- Speculation: It Can Get You a Job
- Changing Your Portfolio to Get the Job
There are numerous jobs in the advertising industry and they all work together to make a great ad campaign. Not exactly sure where you want to begin your advertising career or what your ultimate goal in the industry is? Career Profiles show you salary information, skills needed, education required, a typical day in the job and even common misconceptions about the position.
Every element of an ad campaign is different. One client may want a campaign that includes a brochure, television commercials and a direct mail package. Another client may only want a Web site and podcast ads. If you're just starting out, you must know the various advertising mediums before you begin your job search. If you're a seasoned pro, you know you have to adapt to the client's needs and be ready to take on any challenge. These resources give you a head start no matter what your advertising experience is.
- How to Write Print Ads
- Five Types of Brochures
- Creating a Powerful Brochure
- Catalog Copy
- Direct Mail's Deadly Sins
- How to Write a Sales Letter
- Planning a Print Newsletter
- Creating a Podcast Ad
- Writing a Newsletter
- Creating a Flyer
- Five Keys to Radio Commercial Success
- Ten Essentials to an Effective TV Commercial
Is your copy as solid as it should be as a professional copywriter? Are you new to the field and aren't quite sure what makes a good copywriter? Strengthen your copywriting skills no matter what your experience level with these copywriting exercises.