Celebrity Endorsements

The Desperate Housewives star is being sued for $2.4 million for allegedly violating her contract with Hydroderm cosmetics.

Allegations over Michael Vick's involvement in a dogfighting ring have left companies scrambling to disassociate their names with his. Even companies that don't hold his endorsement deals simply want to get away from the controversial situation so they're taking action.

They hawk. You buy. Or do you boycott the company in protest? From Paris to Spade, see The Good, The Bad and The Ugly of 2005's celebrity endorsements.

Pamela Anderson is featured in new ads for PETA on phone cards.

Hatcher has landed her first beauty endorsement deal at the age of 41.

Can't get enough of Paris Hilton? Travel to Germany where she's selling online yellow pages in her own unique way.

Paris Hilton's bud Nicole Richie has a recurring gig for one company but not without adding a new co-star.

Rapper 50 Cent is entering the world of celebrity endorsements. And the timing couldn't be better for him.

Gwyneth Paltrow has signed a new endorsement deal with Estee Lauder, even though the star admits she's not much of a makeup fan.

It's Hardee's turn to use the Paris Hilton commercial, as the Carl's Jr. campaign comes to an end.

Philadelphia Eagles quarterback Donovan McNabb is getting a new sidekick for his next round of Campbell's Chunky Soup commercials. But what about his mom?

The Gap signed Sarah Jessica Parker to a multi-season deal in 2004 but has already replaced her with someone else.

Michael Phelps, the 19-year-old swimmer who won six gold and two bronze medals at the Athens Summer Games, has inked his first post-Olympic endorsement deal.

The Apprentice and Burger King have joined in a promotion deal that have Donald Trump pitching a special Apprentice burger.

Madonna has inked a deal with Donatella Versace for a spring-summer 2005 ad campaign.

Sports marketers predict all athletes could be affected by the steroids scandal surrounding athletes like Barry Bonds, Jason Giambi and Marion Jones.

The "Dazed and Confused" star is gearing up for a new gig with Stetson.

Kobe Bryant's not the first endorser that's come under fire. Advertisers have to watch out for themselves when it comes to celebrity endorsers.

Madonna could team up with Donatella Versace...but only if the price is right.

Singer Beyonce Knowles will take home close to $5 million in a new deal with L'Oreal.

Long inks a three year deal with General Motors and Chevrolet.

The weight loss company drops Whoopi Goldberg after she makes risque anti-Bush remarks.

The Virgin Mobile ad is too "Dirrty" for the U.S.

Now that Alex Rodriguez is setting up shop in New York, his endorsement deals could double his off the field income. That's good news to the MLB who's trailing other sports in celebrity endorsements.

Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.

Pepsi says it's tired of the celebrities taking away the focus on the product. So say goodbye to Beyoncé, Britney and Pepsi's other celebrity endorsers. Is this a trend that will become common in the world of advertising?

The "Sex and the City" star joins the ranks of a long line of celebrities fronting the retailer.

Soccer star David Beckham scores an impressive endorsement deal with Gillette.

In another move away from celebrity endorsers, Chrysler's refocusing its advertising efforts on cars instead of stars. Just one year after Celine Dion inked a three year contract with the car company, ads with her face are now in Chrysler's rear view mirror.

Stars of yesterday are making their way back on the air. They're featured in a new ad campaign that has the advertising industry taking notice.

It may sound like a really bad joke but it's not. Madonna has signed a deal to star in Gap commercials along with Missy Elliott.

Justin Timberlake signed a $6 million deal to help promote the new "I'm Lovin' It" tag line.

Anna Kournikova's signing pen has been busy. She signed two more endorsement deals.

Fran Drescher and her famous "The Nanny" laugh will be seen in new Old Navy ads.

"WKRP in Cincinnati" star Gordan Jump has retired as the Maytag Man. His replacement is Hardy Rawls.

Sponsorships and endorsements for Michael Jackson could be a distant memory for the pop star.