Copywriting Exercise:
Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a used car commercial.
The content in this copywriting exercise is fictional. Any resemblance to actual products, scenarios, people or companies is a coincidence.
Advertising Material:
A 30-second TV commercial
Resources for Writing TV Commercials:
• 10 Essentials to an Effective TV Commercial
Product:
Used cars
Company Name:
Bumpers
Tagline:
Helping You Go Places
Target Audience:
Car buyers looking for a vehicle under $15,000
Ad's Focus:
All cars were damaged during a recent hail storm. Cars will be sold at $2,500 off the sale price to clear out the inventory.
Special Promotions:
Drive away today and get a free $50 gas card.
Challenge:
Bumpers has a reputation for its ridiculous commercials. The former commercials featured a man dressed in a chicken suit telling people they were chickens if they didn't buy from Bumpers. The owner wants to completely turn around his company's image and stay away from these types of spots.
Additional Information:
• The owner will be starring in the ad and reading your script.
• This is a local spot.
• The owner wants this commercial to contain humor but does not want an ad that is silly.
• Bumpers has been in business since 1984.
• Located at 882 Jackson Boulevard.
• Phone number is 555-BUMP.
• Complete inventory on the website at BumpersUsedCars.com.
This information is provided to help you write the advertising material. You can use or not use all of these points at your own discretion.