Crisis Management

What do one chili finger hoax, a real custard finger and a slithering snake have in common? It's not a bad joke. It's the hazards of eating these days and the PR effect of crisis management affects all consumers.

This comprehensive guide helps you prepare a blueprint for emergency PR. Comes with info on putting together a crisis communication team, designated spokesperson, handling media interviews and more.

Did you handle the situation correctly? Test yourself with these scenarios.

In a PR crisis, you can work with the media or work against them. Knowing how to handle the media can help make your company look much better in the media spotlight.

Implementing tactics early on can help prevent a crisis from getting ugly. But once it's too late to calm the situation, you can always use these tips to take the first steps in crisis management.

These 11 mistakes show you what can make your PR crisis much worse than it already is.

You can't prevent every crisis before it strikes but you can take preventative measures to avoid certain situations before they become a PR nightmare.

This list of case studies links to companies who have experienced a PR crisis and have made it through successfully.