Which holidays, you may ask? Well, let's start with Halloween and Thanksgiving. They're the ones we just endured (or enjoyed). But you'll find plenty of other good fodder in here to keep your advertising holiday cravings satisfied. Enjoy.
Advertising is perhaps one of the most rollercoaster industries around. When things are going well in the economy, we do well. When things stagnate, we lose work. When markets crash, or clients pull their money. When our clients have a breakthrough product or service, we get to come along for the ride.
Yes, advertising has its downs, and ups. And as we head into Thanksgiving here in America, it's time to celebrate those ups. With 2013 just around the corner, and no clues right now as to whether we'll be riding into the sunset over a financial cliff, we can use this time to cheer those little wonders we all still enjoy.
If you're a creative working in an advertising agency, in house, a design firm, or anything else involving creative juices, you are not scared by werewolves, vampires and things that go bump in the night. Well, not as much as you are of the following seven things that most have us have encountered over the years.
Yes, they strike fear into the heart of any creative, they can turn copywriters as white as the Stay Puft Marshmallow Man, and make art directors become as anxious as Edvard Munch's Scream.
Don't go reading this just before bed tonight, OK?
Black Friday is not a day that celebrates good advertising. It's not even a day that celebrates good products or services. Black Friday is, as we all know, a day that celebrates that good old-fashioned American virtue - greed.
Sure, we can all say it's about getting good deals, or saving a little extra money on the run-up to Christmas and the holiday season. But as we all know, Black Friday is not really what it used to be. The Internet gives us all a way to save on the holiday shopping. Cyber Monday allows us to get those crazy deals without setting up tents for four days outside Best Buy or Target. And many retailers have been offering huge markdowns for weeks. No, the day has changed. It's no longer just a day for good deals; now, it's a day that shows us the very worst side of consumerism.
There's a long history of advertisers and big corporations pulling April Fool's jokes. One of the most notorious comes from England; in 1957 the BBC's Panorama TV show reported on a bumper spaghetti harvest. Many people called in asking where to buy spaghetti trees. Classic.
Since then, April Fool's Day pranks and hoaxes have continued to suck in consumers, readers, viewers, and radio listeners (here's a round-up of the best ones from 2011). Anyway, to celebrate the tomfoolery, here is the Advertising channel's top 10 April Fool's Day pranks over the years.Oops! You Forgot the Holidays: Ideas for Your Clients
You've wrapped the presents, baked the cookies and probably even sung a carol or two. But you forgot the people who helped make this year a great one - your clients.
Never fear. Use these tips to send out the holiday cheer to your clients and keep your name on the top of their list:
If you're like most publicity seekers, you probably think one project at a time. You've got a new product coming out in April, so you send out a release in March. You've hired a new executive, you'll put out a release when she's on board, etc.
For hard-core publicity insiders, though, there's a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December.